Essay on Business Management

3428 Words Jan 9th, 2013 14 Pages
ASCEND INSTITUTE OF MANAGEMENT & ENGINEERING

MASTER’S IN BUSINESS ADMINISTRATION (MBA)
SEMESTER 2 SUBJECT: BUSINESS MANAGEMENT Marks:70

Note: All questions are compulsory.

Q1. Define Strategy. Explain the process of Strategic Management. (10)
Johnson and Scholes (Exploring Corporate Strategy) define strategy as follows:
"Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations".

Strategy is an action that managers take to attain one or more of the organization’s goals. Strategy can also be defined
…show more content…
It helps in analyzing the internal and external factors influencing an organization. After executing the environmental analysis process, management should evaluate it on a continuous basis and strive to improve it.
2. Strategy Formulation- Strategy formulation is the process of deciding best course of action for accomplishing organizational objectives and hence achieving organizational purpose. After conducting environment scanning, managers formulate corporate, business and functional strategies.
3. Strategy Implementation- Strategy implementation implies making the strategy work as intended or putting the organization’s chosen strategy into action. Strategy implementation includes designing the organization’s structure, distributing resources, developing decision making process, and managing human resources.
4. Strategy Evaluation- Strategy evaluation is the final step of strategy management process. The key strategy evaluation activities are: appraising internal and external factors that are the root of present strategies, measuring performance, and taking remedial / corrective actions. Evaluation makes sure that the organizational strategy as well as it’s implementation meets the organizational objectives.

These components are steps that are carried, in chronological order, when creating a new strategic management plan. Present businesses that have already created a strategic management plan will revert to these

Related Documents