Business Management: Case Study: Phoolwool.

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INTRODUCTION TO THE COMPANY:

• Phoolwool.com is an online portal for potential subscribers and Internet surfers to send personal expressions to their friends, relatives and loved ones; sitting conveniently in front of a computer, laptop, smart phone, tablet or a phablet.
• Deliver by taking online/ offline orders for flowers and other assorted gifts and items as the requirement maybe in the best possible optimum delivery schedule.
• Phoolwool.com was established in May 2014 in Vadodara, Gujarat.
• Right now they are having one of the largest florist network in India assuring delivering fresh and premium quality of flowers as per the requested one. They have a wide range of flowers, cakes and gifts suitable for all the occasions, feelings,
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Viral has been nurturing this idea since the last 2 years and its his vision that Phoolwool.com has came into existence. He has done his MBA (Marketing) from BK School of Management, Ahmedabad. He has a wide experience of 12 years in managing business development encompassing sales, marketing, client relationship management and team management. He has worked with Reliance capital, Kotak Mahindra Bank and IDBI Bank.

 Ravindran Nambiar (Co-founder & Chief Marketing Officer):
He takes the decision regarding overall business strategies, marketing, network tie-ups, client acquisition & business development.
Ravindran Nambiar is an innovative professional with hands on experience in sales & marketing, business development. He has an experience of more than 10+ years of corporate experience in sales, marketing, business development, channel management, relationship acquisitions, relationship management, strategic tie ups, and team management across majors like TATA AIG, Kotak Life, Reliance life and Emirates
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PRODUCTS OF THE COMPANY:

• Online retail orders for delivery of flowers bouquets across locations in India and overseas.
• Corporate bulk booking for delivery of flowers bouquets and cakes to patrons, clients, customers, distributors, employees, stake holders etc.
• Printed flowers- Express it differently in an unique manner with custom printed message on fresh natural roses.
• For all requirements of cakes, chocolates and personalized / assorted gift items.
• Phoolwool Daily: This service provides flowers daily at your doorsteps for the customers various needs for rituals or decoration or anything. This is an innovative service recently started by Phoolwool.com sensitizing the need of the market and understanding the lack of any organized player.
• Phoolwool events: This service of Phoolwool.com provides the perfect platform for the any of the customers event related needs by hosting it in the best and quality manner. For all occasions, events, celebrations like corporate events, product launches, conferences and meetings, social functions, theme wedding etc. Phoolwool.com stands out to be the one platform for all their event management

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