SWOT Analysis Any business must generate profits in order to be successful and competitive in the market. In order to make profits, businesses need to reach, engage with customers and persuade their business. This is possible when marketers by understanding the mission, vision, management, policies and operation of an entity, implement an effective marketing plan. According to Armstrong, G., & Kotler, P. (2015), “In addition to being good at the marketing companies also need to pay attention to management. Managing the marketing process requires the four marketing management functions” (p. 54). One of this marketing management functions is ‘analysis’. This is the first step that needs to be taken when a marketing plan is being prepared because
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The top management, managers and employees of a company must be able to be aware of what are the aspects that make their company better than the competition. According to Armstrong, G., & Kotler, P. (2015), “strengths include internal capabilities, resources, and positive situational factors that may help the company serve and achieve its objectives” (p. 54-55). So, in order to identify the strengths of my organization the following questions must be addressed: (1) What do we do well? (2) Is my organization known for doing a better job compare to the competition? (3) What positive factors add value to my organization?
What do we do well?. My organization’s mission is to provide great customers service and provide services that fit wants and needs of the American society in Japan. We provide programs, events and services that our customers might not find off base due to the language barriers. Some of these professional services are personal training, spa services, free group fitness classes, free fitness events, registered dietician workshops and …show more content…
(2015), “ threats are unfavorable external factors or trends that may present challenges to performance” (p. 55). Some external forces that might affect my organization’s projects and affect our current business procedures are the following:
Political Factors. New laws and governmental regulations will affect our business procedures and services directly, since our organization is budgeted by the government.
Economy. If there are not many jobs available, our families spend less in leisure and entertainment; our programs and events such as fitness events, personal training, spa services, nutrition briefs and fairs are not a survival necessity to the public so, customers will request services only if it is adorable and do not represent a big expense for their budget. So, if the economy struggles, our business will be severity affected.
Private Business. Businesses outside our military base always will represent a thread even though the language barrier works a favor of my organization. However, many Japanese businesses understand that the American population is growing and the English language must be implemented in the business practices to discover new
The top management, managers and employees of a company must be able to be aware of what are the aspects that make their company better than the competition. According to Armstrong, G., & Kotler, P. (2015), “strengths include internal capabilities, resources, and positive situational factors that may help the company serve and achieve its objectives” (p. 54-55). So, in order to identify the strengths of my organization the following questions must be addressed: (1) What do we do well? (2) Is my organization known for doing a better job compare to the competition? (3) What positive factors add value to my organization?
What do we do well?. My organization’s mission is to provide great customers service and provide services that fit wants and needs of the American society in Japan. We provide programs, events and services that our customers might not find off base due to the language barriers. Some of these professional services are personal training, spa services, free group fitness classes, free fitness events, registered dietician workshops and …show more content…
(2015), “ threats are unfavorable external factors or trends that may present challenges to performance” (p. 55). Some external forces that might affect my organization’s projects and affect our current business procedures are the following:
Political Factors. New laws and governmental regulations will affect our business procedures and services directly, since our organization is budgeted by the government.
Economy. If there are not many jobs available, our families spend less in leisure and entertainment; our programs and events such as fitness events, personal training, spa services, nutrition briefs and fairs are not a survival necessity to the public so, customers will request services only if it is adorable and do not represent a big expense for their budget. So, if the economy struggles, our business will be severity affected.
Private Business. Businesses outside our military base always will represent a thread even though the language barrier works a favor of my organization. However, many Japanese businesses understand that the American population is growing and the English language must be implemented in the business practices to discover new