3.1.3 SMART Goals & Objectives
A firm’s business goal is a clear representation of its statement of intent. Business goals are strategic and high level which encompasses the entire team in every particular department of the business organization. Objectives are considered the measurable targets which are pursued for purposes of supporting business goals (Hanson, Hitt, Ireland, & Hoskisson, 2014).
Proposed Smart Goals of and Objectives Starbucks New Zealand in the fiscal year 2017 and 2018:
Starbucks will have a year by year focus when it comes to our marketing goals, focusing on three specific areas we can improve upon:
2017: Build a more stronger relationship with customers of Apple and Android products via a app that will place orders and boost online marketing via Twitter, Face book and other …show more content…
Increase Market Share- the company should focused on increasing its market share by implementing the business strategies in order to increase foot traffic in the Kiwi market. The huge online presence through social networking and other mediums which can be topped such Twitter and Face book which is the most effective and less costly.
3. Products Quality- upholding the quality of its products by maintaining the source of its raw materials and keeping a genuine relationship from the suppliers internationally and taking care of the environmental issues as well.
4. Loyal Customers- Reward system should be given to the loyal customers by way od discount cards and freebies every time they order their cup of coffee and if they walk in the coffee shop, the unique, homey and classy atmosphere that will differentiate Starbucks from other local coffee shops should be the highlight of the customers visit.
5. Increasing Profit- the company should also focus in making the business thrive by increasing its profits without sacrificing the cost and the quality of the product, to avoid losing customers.
3.3 Implementation of Strategy & Resources
3.3.1 Strategy Development &
A firm’s business goal is a clear representation of its statement of intent. Business goals are strategic and high level which encompasses the entire team in every particular department of the business organization. Objectives are considered the measurable targets which are pursued for purposes of supporting business goals (Hanson, Hitt, Ireland, & Hoskisson, 2014).
Proposed Smart Goals of and Objectives Starbucks New Zealand in the fiscal year 2017 and 2018:
Starbucks will have a year by year focus when it comes to our marketing goals, focusing on three specific areas we can improve upon:
2017: Build a more stronger relationship with customers of Apple and Android products via a app that will place orders and boost online marketing via Twitter, Face book and other …show more content…
Increase Market Share- the company should focused on increasing its market share by implementing the business strategies in order to increase foot traffic in the Kiwi market. The huge online presence through social networking and other mediums which can be topped such Twitter and Face book which is the most effective and less costly.
3. Products Quality- upholding the quality of its products by maintaining the source of its raw materials and keeping a genuine relationship from the suppliers internationally and taking care of the environmental issues as well.
4. Loyal Customers- Reward system should be given to the loyal customers by way od discount cards and freebies every time they order their cup of coffee and if they walk in the coffee shop, the unique, homey and classy atmosphere that will differentiate Starbucks from other local coffee shops should be the highlight of the customers visit.
5. Increasing Profit- the company should also focus in making the business thrive by increasing its profits without sacrificing the cost and the quality of the product, to avoid losing customers.
3.3 Implementation of Strategy & Resources
3.3.1 Strategy Development &