Time Horton’s is a strong leader in the quick service industry in Canada. They have an amazing market for breakfast/snack and coffee with potential to grow further. After a thorough analysis of Tim Horton’s, I believe and concluded that they need to pay more attention to their growth in the U.S. and worldwide. In doing so, they will be able to profit even more with a distinct brand and marketing tactics.
In this memo, I will discuss if how Tim Horton’s is profitable and if 3G capital acquisition is a good move for their goal of expansion. I will identify Tim Horton’s strategy, strategic choices available and main competitors.
Industry Analysis
Quick service restaurant industry, where fast to prepare food items, low cost to the consumers …show more content…
The brand is pristine and recognizable. Brand plays a role in a companies market because brand brings in customers and holds them to the company. By building a brand, you build company trust. Horton’s will need to continue to develop their brand in the U.S. in order to make the brand grow. Their low priced quality products are another advantage. Looking at a comparison of select menu items, drinks and food, Tim Horton’s menu prices are comparatively low. In fact across the board with their competitors, they are the lowest, therefor more desirable to the customer as long as the taste and product quality are level. Price is attractive to a customer and will keep them coming back if they know they are getting quality for the lowest rate. Therefore, with the affordable prices, idea of location and brand expansion world wide, their competition isn’t a huge threat for them to worry …show more content…
But, they cannot continue to be dependent on a single market. Their expansion to the U.S. is critical. A partnership with 3G will help get Horton’s in emerging markets with probability of large profits. It is a good idea because it ensures the company to share risks of failure. The link together concepts and previous expansion market experience. With engaging in partnership, Tim Horton’s is able to offer fresh and innovative products and ideas that are critical to future successes. This move is aimed to help their brand outside of Canada so they can have a worldwide fight against competitors. The acquisition will also ensure that they have an abundance of resources while expanding. With this expansion into new markets, a change to their products will also have to be revised. This includes redesigning to fit the customer fondness in the country/area they are expanding in. once they are established in new markets, they will be able to attract new customer base just as strong as the one they have in
In this memo, I will discuss if how Tim Horton’s is profitable and if 3G capital acquisition is a good move for their goal of expansion. I will identify Tim Horton’s strategy, strategic choices available and main competitors.
Industry Analysis
Quick service restaurant industry, where fast to prepare food items, low cost to the consumers …show more content…
The brand is pristine and recognizable. Brand plays a role in a companies market because brand brings in customers and holds them to the company. By building a brand, you build company trust. Horton’s will need to continue to develop their brand in the U.S. in order to make the brand grow. Their low priced quality products are another advantage. Looking at a comparison of select menu items, drinks and food, Tim Horton’s menu prices are comparatively low. In fact across the board with their competitors, they are the lowest, therefor more desirable to the customer as long as the taste and product quality are level. Price is attractive to a customer and will keep them coming back if they know they are getting quality for the lowest rate. Therefore, with the affordable prices, idea of location and brand expansion world wide, their competition isn’t a huge threat for them to worry …show more content…
But, they cannot continue to be dependent on a single market. Their expansion to the U.S. is critical. A partnership with 3G will help get Horton’s in emerging markets with probability of large profits. It is a good idea because it ensures the company to share risks of failure. The link together concepts and previous expansion market experience. With engaging in partnership, Tim Horton’s is able to offer fresh and innovative products and ideas that are critical to future successes. This move is aimed to help their brand outside of Canada so they can have a worldwide fight against competitors. The acquisition will also ensure that they have an abundance of resources while expanding. With this expansion into new markets, a change to their products will also have to be revised. This includes redesigning to fit the customer fondness in the country/area they are expanding in. once they are established in new markets, they will be able to attract new customer base just as strong as the one they have in