Business Case Study: QVC Home Shopping Television Network

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Potentially, there is enormous growth in acquiring “QVC home shopping television network.” This is a preferred corporate level strategy that will gain competitive advantage by putting together QVC and Disney businesses. Disney’s evidential growth in consumer products and acquiring world’s leading ecommerce retailer will generate growth as well plethora of synergy. This integration will lead to merchandising and global presence that will seek growth equally. This is a win-win situation to both firms. QVC generates power over customers by providing ‘one-stop shopping’ for Disney consumer products to reach customers through e commerce not limiting to US, but also worldwide. This will also generate value across their business units such as manufacturing

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