Peugeot SA is a French brand which produces passenger cars, motorcycles, bicycles and related spare parts. The business started operating in 1842, manufacturing pepper, salt and coffee grinders. After half a century, Armand Peugeot became interested in automobiles, and that was the true starter of the company. By 1899 25% of all cars sold in France were Peugeot manufactured. Nowadays this company distributes its products in over 160 countries worldwide, sold under the Peugeot and Citroën marques. Even though being one of the oldest car manufacturing brand, Peugeot falls off to some of its European competitors such as Audi, Volkswagen AG, Ford Motor etc. Currently the company’s main plan for making a comeback in the
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DS, Peugeot and Citroën, three brands that are recognized around the world
2. A focused, targeted global product plan more aligned with market demand
3. A drive for profitable international growth accordance with the fundamentals of the automobile business
4. Upgrading to improve competitiveness, especially in Europ
SA Peugeot is the second largest producer of cars in Europe, with a market share of 11.9% during 2013.
The Group’s activities are organized around four main branches:
1. The Automotive Division, which is in charge of the sales, manufacture and design of automobiles manufactured under the name of Peugeot or Citroën
2. The Automotive Equipment Division, equivalent to Faurecia Group covering Interior Systems, Automotive Exteriors, Emissions Control Technologies and Automotive Seating;
3. The Finance Division, which is Banque PSA Finance Group, providing retail financing to Peugeot …show more content…
According to the annual report of 2013, the average Co2 emission was 116.2g per km3, showing an improvement compared to previous year’s result. The objective set by Brussels; to keep Co2 emission less than 130g emitted per km3 by 2015, was achieved and succeeded before 2012. This is reflected on the performance of the new products launched, such as Citroën C4 Picasso and Grand C4 Picasso, which were considered best in their category when it comes to CO2 emission. Special attention is given to Innovation and technology. While on the pursuit of growth, The Group has been following a set of principles and values described by the Code of Ethics. This Code consists of a number of rules, which promote respect for the costumers, the law, the environment and for the company itself. Discrimination on basis such as gender, age, race etc. are strictly prohibited in the workplace environment. All Group Members are expected to act in compliance with the laws and policies that the country where they are working has. Not only employees, but executives as well are expected to follow these rules as they perform their
DS, Peugeot and Citroën, three brands that are recognized around the world
2. A focused, targeted global product plan more aligned with market demand
3. A drive for profitable international growth accordance with the fundamentals of the automobile business
4. Upgrading to improve competitiveness, especially in Europ
SA Peugeot is the second largest producer of cars in Europe, with a market share of 11.9% during 2013.
The Group’s activities are organized around four main branches:
1. The Automotive Division, which is in charge of the sales, manufacture and design of automobiles manufactured under the name of Peugeot or Citroën
2. The Automotive Equipment Division, equivalent to Faurecia Group covering Interior Systems, Automotive Exteriors, Emissions Control Technologies and Automotive Seating;
3. The Finance Division, which is Banque PSA Finance Group, providing retail financing to Peugeot …show more content…
According to the annual report of 2013, the average Co2 emission was 116.2g per km3, showing an improvement compared to previous year’s result. The objective set by Brussels; to keep Co2 emission less than 130g emitted per km3 by 2015, was achieved and succeeded before 2012. This is reflected on the performance of the new products launched, such as Citroën C4 Picasso and Grand C4 Picasso, which were considered best in their category when it comes to CO2 emission. Special attention is given to Innovation and technology. While on the pursuit of growth, The Group has been following a set of principles and values described by the Code of Ethics. This Code consists of a number of rules, which promote respect for the costumers, the law, the environment and for the company itself. Discrimination on basis such as gender, age, race etc. are strictly prohibited in the workplace environment. All Group Members are expected to act in compliance with the laws and policies that the country where they are working has. Not only employees, but executives as well are expected to follow these rules as they perform their