In practice, the majority of companies price their products or services with respect to the cost of production, adding a margin (cost-plus), or they price relative to the competition (Ryals, L, 2006). In addition, different people have different needs(Muniz, A.M and O’Guinn, T.C, 2001). Therefore, Musique by the beach can provides different tickets to different type of customers. The tickets refer to the entrance ticket and facilitating products. It should be priced by the need of key customers. Musique by the beach can sell three types of tickets such as student tickets, general ticket and family ticket. The student tickets usually focus on young people who are stay in the university. General tickets have a high price to face middle class who have a considerable income. However, Middle class people usually take part in activities with family members,
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It is a specialized, non-geographically bound community, based on a structured set of social relations among admirers of a brand(Muniz, A.M and O’Guinn, T.C, 2001). For Musique by the beach, the competitors are more professional at computer-mediated section. Musique by the beach should increase adoption of new information technologies to meet challenge. E-commerce gives intangible benefits to communicate, and the relative importance of good customer relationship, what can be expected are these features which could be of particular value for service enterprises. For example, Musique by the beach can through their official website to release the event-related information, such as appearances of stars, time and place of performance, weather and traffic information. In addition to these, it can also sell tickets and products through the Internet, which is a very convenient for consumers to pay. What is more, Musique by the beach can be through a network of cooperation with other music festival, and also can attract more sponsors and
It is a specialized, non-geographically bound community, based on a structured set of social relations among admirers of a brand(Muniz, A.M and O’Guinn, T.C, 2001). For Musique by the beach, the competitors are more professional at computer-mediated section. Musique by the beach should increase adoption of new information technologies to meet challenge. E-commerce gives intangible benefits to communicate, and the relative importance of good customer relationship, what can be expected are these features which could be of particular value for service enterprises. For example, Musique by the beach can through their official website to release the event-related information, such as appearances of stars, time and place of performance, weather and traffic information. In addition to these, it can also sell tickets and products through the Internet, which is a very convenient for consumers to pay. What is more, Musique by the beach can be through a network of cooperation with other music festival, and also can attract more sponsors and