Business Case Study: Monsanto's CEO

Great Essays
Omar Akhtar
Southeastern OSU-MKT5243
February 11, 2018

Monsanto Case Study

1. If you were Monsanto’s CEO, how would you best balance the conflicting needs of the variety of stakeholder groups that Monsanto must successfully engage?

To balance the interest of various stakeholder groups, we need to first identify the stakeholders and analyze their needs and expectations from Monsanto. The basic stakeholders for Monsanto would be its suppliers, customers (the farmers), consumers of the food items being manufactured from these seeds, employees of the company, investors, shareholders and the society in which the company is based. These groups would have conflicting interest in the activities of Monsanto. For example the investors and shareholders
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This could be achieved by adopting a balanced approach such as ensuring that seeds would not create any health issues. Improved labeling or requirements of labeling food items produced from the crops planted with these seeds would be a good initiative. The shareholders interest’ of achieving higher returns can be achieved by reducing the operating costs which will satisfy the needs of the farmers. In addition, CSR measures such as charitable work would satisfy the needs of the surrounding community. Creating employment and paying good remuneration would satisfy the employee. Furthermore, increasing the crop yield would be beneficial to society as …show more content…
As Monsanto is a multinational company whose products are consumed by the food industry, it should strictly emphasize on its moral obligations concerning the society where their products are being sold. Such moral obligation includes providing best quality of seeds to the consumers and betterment of farmer’s life. For this purpose, Monsanto ensures high yielding properties of their seeds and it would prevent against insects eating their precious crops. This would ease the farmers in keeping their crops safe and reduce their hassle to sprinkle pesticides for crop safety. On the contrary these genetically modified seeds reported in causing health related issues on consuming the food grown from them. This impact can be reduced by the company by putting more efforts and investment in development and research to improve and eliminate the side effects of their products without much damaging the environment. Furthermore, Monsanto can employ a team to regularly check whether the negative effects are still being possessed by their products and if it so then the authorities can be alarmed about this and suitable actions can be taken against this

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