Identification of the CASE problem
Cora Mussely Tsouflidou, which is the founder and president of the Cora Franchise Group Inc. She opened a first eponymous restaurant, Chez Cora, in Montreal, Canada in 1987. With her creative operate management, and generous breakfasts and lunch service, there are over 75 Chez Cora franchised stores in Canada. Also became the second most important chain in Quebec.
As all the business company, Cora Mussely Tsouflidou want to grow it, and make the brand stronger. She is considered to develop property in the United State as the first step to go to the world. However, the lifestyle in United State is different with Canadian and the customer ‘s taste will be different too. So, can Chez Cora adapt in United State and …show more content…
is also practicality. Considering the Chez Cora has already being the second chain in Quebec, but not the second chain in Canada. I don’t actually think that there will be some good fast-food company would like to purchase its franchise with a good price. So keep develop in Canada seems the most practicality.
Recommendation
As my personal recommendation, I prefer to suggest that Chez Cora keep develop in Canada than develop to the U.S. Because in Canada, there are still a lot of place which is new to Chez Cora, if Cora want to develop the property in there, they still need do the marketing and planning. The one thing different with develop in U.S. is they don’t need to change their store schedule and their menu style. The Chez Cora can keep their own style if they keep develop in Canada, because they don’t get that big competitor like IHOP in Canada.
And if they still want develop in the U.S. they can try to develop the property in the boundary of U.S. and Canada to see the American’s adaptation. For example like Niagara Falls, Windsor, etc.
Cora Mussely Tsouflidou, which is the founder and president of the Cora Franchise Group Inc. She opened a first eponymous restaurant, Chez Cora, in Montreal, Canada in 1987. With her creative operate management, and generous breakfasts and lunch service, there are over 75 Chez Cora franchised stores in Canada. Also became the second most important chain in Quebec.
As all the business company, Cora Mussely Tsouflidou want to grow it, and make the brand stronger. She is considered to develop property in the United State as the first step to go to the world. However, the lifestyle in United State is different with Canadian and the customer ‘s taste will be different too. So, can Chez Cora adapt in United State and …show more content…
is also practicality. Considering the Chez Cora has already being the second chain in Quebec, but not the second chain in Canada. I don’t actually think that there will be some good fast-food company would like to purchase its franchise with a good price. So keep develop in Canada seems the most practicality.
Recommendation
As my personal recommendation, I prefer to suggest that Chez Cora keep develop in Canada than develop to the U.S. Because in Canada, there are still a lot of place which is new to Chez Cora, if Cora want to develop the property in there, they still need do the marketing and planning. The one thing different with develop in U.S. is they don’t need to change their store schedule and their menu style. The Chez Cora can keep their own style if they keep develop in Canada, because they don’t get that big competitor like IHOP in Canada.
And if they still want develop in the U.S. they can try to develop the property in the boundary of U.S. and Canada to see the American’s adaptation. For example like Niagara Falls, Windsor, etc.