Business Case Study: Chick-Fil-A

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Chick–fil–A
Chick-fil-A has made headlines for the last few years for multiple reasons. The media’s recent topic praised Chick-fil-A for opening on a Sunday in order for volunteer employees to make sandwiches for the homosexual Pulse nightclub blood drive for the victims. In 2012 Chick–fil–A’s CEO Dan Cathy was asked where the business stands with gay marriage. She replied, “The biblical definition of the family unit” is what the company supports. Dan is a strong Southern Baptist that’s father started the business in 1967. The company is closed every Sunday as the bible states, “Remember the Sabbath day, to keep it holy". For 66 years the company’s culture and service tradition has been to “treat every person with honor, dignity and respect –
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Title VII of the Civil Rights Act of 1964 prohibits employment discrimination based on race, color, religion, sex and national origin. Chick-fil-A hires anyone that is willing to abide by the companies mission and vision statements. The company is extremely fast paced trying to get orders done quickly and keep all customers happy. The company has employees that will open the door for you and greet you by saying, “I’m glad to see you today. Thank you for choosing Chick-fil-A.” When customers say thank you the employee must respond “my pleasure”. The company goes above and beyond to keep customers happy offering free sandwiches on National Cow Day each year. They support tradition of the family dining by offering free ice cream to families who don’t use their cell phones during their meals. They have employees stand outside to take orders to get the customers through long drive thru lines more efficiently. These examples illustrate their philosophy that the brand is built around

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