STUDENT NAME: LIPIN VARGHESE STUDENT NUMBER: 10351728 COURSE TITLE: BUSINESS STRATEGY MODULE CODE: B9MG100 LECTURE NAME: CLAIRE DEVLIN
Contents
Answer to Question 1 2
Answer to Question 2 7
Answer to Question 3 9
Answer to Question 4 11
References 13
The food and drink retail sector of UK is one of the leading industry. This sector generates employment to a large mass of the population of UK. This paper will analyze Tesco’s capabilities and how it relates to the key success factors in UK. It will also highlight the major stakeholder in the business operation using the stakeholder’s theory. Moreover, a suitable theoretical framework will also discussed to highlight the culture of the …show more content…
These is analyzed briefly below:
Threat of New entrants The grocery market in UK consists of different competitors such as Sainsbury, Asda, Safeway and Tesco and they constitute more than 70% of the market share. These supermarkets have established their power in the market on the basis of supply chain and their operational efficiency in the market. However, due to steep competition among these supermarkets, the barriers to entry has increased and it has become difficult for a new company to enter the UK market. Thus, it can be said that the threat of new entrants is low in this industry.
Bargaining Power of the Suppliers Tesco can negotiate with their suppliers for better promotional prices. As there are a large number of suppliers who are ready to supply the same quantity of goods at a cheaper price, it becomes difficult for the suppliers to do monopoly and charge higher prices. The bargaining power of the suppliers is relatively low in this …show more content…
The food products that were sold by Tesco were mostly based on UK and thus were preferred by the customers. The suppliers of Tesco have also laid certain terms of contracts with the sub-suppliers to supply the best quality product to Tesco. The company has also developed supplier management programme to conduct survey of the franchisee and the suppliers. Moreover, the company has also established close relationships with the contractors who are playing a vital role in delivering the product. Therefore, it can be said that the comapny6 must improve its supply chain to compete with the other leading