BIT501 Assignment 1
The business I have chosen for my case study is Apple Inc. Apple Inc. is a tech company based out of California, US. Apple Inc. is listed as a C Corporation business entity meaning that it shares stock on the public market for investors to own a part of the company. As Apple is a C Corporation, it means that the founders or owners are no longer responsible for paying the taxes on their share of the income as the company pay those taxes at a corporate level.
The business offers a variety of different technology products such as smartphones, tablets, computers, laptops, watches and digital media players along with online services such as iCloud, iTunes and Apple Music. Apple sells its products.
Apple has a unique way of selling its products that has proven very successful over its lifetime. They sell their products using various strategies, the main three being:
Keeping it simple – all of Apple's ads are straightforward and to the point. They introduce the product they are trying to sell, show a good shot of the product and …show more content…
PESTLE Analysis", 2015). This has been generating calls for higher corporate tax rates within the United States. Higher taxation for Apple might not seem like a big issue but it would more than likely affect the business in terms of finance and consequently the way it runs if the tax is ever raised.
Apple is very dependent on the low cost manufacturing China provides. Political unrest in China could disrupt manufacturing by increasing the cost to produce Apple products in that country. Recently, there have also been calls to restrict Chinese imports into the United States in order to boost American manufacturing ("Apple Inc. PESTLE Analysis", 2015). If Apple loses access to Chinese manufacturing, it could lead to increased prices for their
The business I have chosen for my case study is Apple Inc. Apple Inc. is a tech company based out of California, US. Apple Inc. is listed as a C Corporation business entity meaning that it shares stock on the public market for investors to own a part of the company. As Apple is a C Corporation, it means that the founders or owners are no longer responsible for paying the taxes on their share of the income as the company pay those taxes at a corporate level.
The business offers a variety of different technology products such as smartphones, tablets, computers, laptops, watches and digital media players along with online services such as iCloud, iTunes and Apple Music. Apple sells its products.
Apple has a unique way of selling its products that has proven very successful over its lifetime. They sell their products using various strategies, the main three being:
Keeping it simple – all of Apple's ads are straightforward and to the point. They introduce the product they are trying to sell, show a good shot of the product and …show more content…
PESTLE Analysis", 2015). This has been generating calls for higher corporate tax rates within the United States. Higher taxation for Apple might not seem like a big issue but it would more than likely affect the business in terms of finance and consequently the way it runs if the tax is ever raised.
Apple is very dependent on the low cost manufacturing China provides. Political unrest in China could disrupt manufacturing by increasing the cost to produce Apple products in that country. Recently, there have also been calls to restrict Chinese imports into the United States in order to boost American manufacturing ("Apple Inc. PESTLE Analysis", 2015). If Apple loses access to Chinese manufacturing, it could lead to increased prices for their