Business and Management Sample Ia Essay

6632 Words Sep 6th, 2011 27 Pages
Business and management teacher support material SL written commentary—Sample 1

Business & Management (SL) IA: Sample 1
Commentary on:

“Can Ford’s ‘Way Forward’ strategy work to rescue the company?

Candidate Name: Candidate Number:

Word Count: 1,497

© International Baccalaureate Organization 2007

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Business and management teacher support material SL written commentary—Sample 1

Contents Contents
Introduction Commentary 1 Commentary 2 Commentary 3 Conclusion Bibliography Appendix Article 1 Article 2 Article 3 Article 4 Survey
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© International Baccalaureate Organization 2007

Business and management teacher support material SL written commentary—Sample 1
…show more content…
However, how these funds which will be freed up are going to be used is the key. Another part of their plan is to redesign their automobiles. This is a step in the right direction, because following their old formula for cars would just bring them back to square one. They have fallen into this position because they did not keep up with the times, and adjust their products accordingly. Now that they realize that, not only should they bring themselves up to date, but offer something more that competitors cannot provide. If Ford were just to bring themselves on par with their Asian competitors, they would be hard pressed to be able to take away market leadership from them. Using their newly gained capital from all the costcutting to redesign and reinvent their automobiles is the key. One thing is to bring their cars fuelefficiency up to today's standards, as well as adding other features such as additional safety features, or even a totally different fuel system. The most important thing is to make their cars as good as current ones, and then stand out as well.

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Ian Chambers (Ed), p 129 Ibid p604

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© International Baccalaureate Organization 2007

Business and management teacher support material SL written commentary—Sample 1

Leadership
Mark Fields style of leadership could be the key as to whether Ford will be successful or not. Clearly Mark Fields is a energetic and organised leader, he managed to change round

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