3.0 PLANNING
3.1 Organization’s Strategy
The concept of strategy is of relatively recent origin within the world of business and management, with the first studies emerging in the 1950s’. Since then, talk and texts about strategy have expanded rapidly, and spread in the organizational world (Knights and Morgan, 1991; Svenningsson, 2000 in Alvesson, 2002). In management and business world, organization’s strategy can be defined as a systematic planning to be chosen to accomplished the goals of the company.
Several strategies have been implemented and will be implemented to achieve the mission and vision of Dorsett Grand Labuan.
3.1.1 Expansion and Growth
In business, expansion and growth can be defined as the process of the business cycle …show more content…
The hotel are actively seeking opportunities to find the right partner in the right location to expand our hotel network in China and capture the domestic travel market. To drive strategic growth and development for the Group, it will leverage its success and seek opportunities to extend its hotel management services to hotel owners and developers. The hotel are deeply committed to the growth of Dorsett Hospitality to become a leading and well respected global hotel company and will continue to identify opportunities to enhance our value proposition to our stakeholders-hotel owners, guests and our staff.
3.2.4.1 Weakness
Do not have much room even though there are many customers and there are no capacity to negotiate price. Besides, there are some customer complained about the lobby service, receptionist and poor room decoration over price plus weak aircond in the room. 3.2.3.2 Threats
Price competition where there are many hotels near the low price compared to the hotel. So, some of the customer will choose the hotel that have a low price than a high price. This will give threats to the
3.1 Organization’s Strategy
The concept of strategy is of relatively recent origin within the world of business and management, with the first studies emerging in the 1950s’. Since then, talk and texts about strategy have expanded rapidly, and spread in the organizational world (Knights and Morgan, 1991; Svenningsson, 2000 in Alvesson, 2002). In management and business world, organization’s strategy can be defined as a systematic planning to be chosen to accomplished the goals of the company.
Several strategies have been implemented and will be implemented to achieve the mission and vision of Dorsett Grand Labuan.
3.1.1 Expansion and Growth
In business, expansion and growth can be defined as the process of the business cycle …show more content…
The hotel are actively seeking opportunities to find the right partner in the right location to expand our hotel network in China and capture the domestic travel market. To drive strategic growth and development for the Group, it will leverage its success and seek opportunities to extend its hotel management services to hotel owners and developers. The hotel are deeply committed to the growth of Dorsett Hospitality to become a leading and well respected global hotel company and will continue to identify opportunities to enhance our value proposition to our stakeholders-hotel owners, guests and our staff.
3.2.4.1 Weakness
Do not have much room even though there are many customers and there are no capacity to negotiate price. Besides, there are some customer complained about the lobby service, receptionist and poor room decoration over price plus weak aircond in the room. 3.2.3.2 Threats
Price competition where there are many hotels near the low price compared to the hotel. So, some of the customer will choose the hotel that have a low price than a high price. This will give threats to the