Why Your Landing Page is the Difference Between PPC Success and Failure
Digital marketing has become a vital component in the development of overall marketing strategies, even for companies who operate brick and mortar businesses. Never has the need to develop an online presence been more prevalent than it is at this moment. Mobile technology has provided unlimited access to the consumer, who has now been conditioned to seek out quality and enjoyable experiences when online. When it comes to building a high-performing and successful Pay-Per-Click and SEO campaign, there is one common denominator that simply cannot be ignored — a well-designed and conceptualized landing page.
Whether a business is looking to create a PPC campaign, or they …show more content…
While many companies drive their email traffic, search traffic and social media traffic to the home page on their website, which is tantamount of throwing away leads. Leads can be captured at a much higher rate on a landing page. Landing pages have proven to be the most effective and efficient ways to generate leads online, and because the users are responding to a PPC ad that displays information that they consider relevant, the bounce rate will be much lower, and they are more likely to respond positively to the call-to-action on the page.
A Positive Space for Long-term Offers
It is a common assertion by marketing experts that landing pages and marketing offers go hand in hand. Going back to lead generation, marketing offers that are focused on generating leads should be gated behind a landing page in order to support the generation of leads. The landing page functions as a facilitator of a business interaction in which web users pay the business in “contact information” in order to gain access to something that they consider valuable.
Collecting Demographic …show more content…
Because these pages can be shared on social media platforms, used as a part of dedicated mail blasts and use to bolster the performance of nurturing campaigns, increasing performance in organic searches.
Using a Landing Page as a Data Asset
Every marketer understands the importance of compiling data that can be used to help customize and build marketing campaigns, develop products and services and improve customer service, Every time that a business builds a landing page, they are, in essence, building an additional data asset for future marketing programs. As the business tracks and analyzes the metrics that are produced by the landing page, they are also compiling data that will help them better understand their customers, the market in general, and even their competitors.
Fortunately, there are numerous software solutions that businesses can use to help them build high-performing landing pages quickly. The key to building a good landing page is to keep it simple and to the point, while ensuring that the offer will be relevant to the target audience. Landing pages can be an immeasurable asset when properly used to subsidize other marketing
Digital marketing has become a vital component in the development of overall marketing strategies, even for companies who operate brick and mortar businesses. Never has the need to develop an online presence been more prevalent than it is at this moment. Mobile technology has provided unlimited access to the consumer, who has now been conditioned to seek out quality and enjoyable experiences when online. When it comes to building a high-performing and successful Pay-Per-Click and SEO campaign, there is one common denominator that simply cannot be ignored — a well-designed and conceptualized landing page.
Whether a business is looking to create a PPC campaign, or they …show more content…
While many companies drive their email traffic, search traffic and social media traffic to the home page on their website, which is tantamount of throwing away leads. Leads can be captured at a much higher rate on a landing page. Landing pages have proven to be the most effective and efficient ways to generate leads online, and because the users are responding to a PPC ad that displays information that they consider relevant, the bounce rate will be much lower, and they are more likely to respond positively to the call-to-action on the page.
A Positive Space for Long-term Offers
It is a common assertion by marketing experts that landing pages and marketing offers go hand in hand. Going back to lead generation, marketing offers that are focused on generating leads should be gated behind a landing page in order to support the generation of leads. The landing page functions as a facilitator of a business interaction in which web users pay the business in “contact information” in order to gain access to something that they consider valuable.
Collecting Demographic …show more content…
Because these pages can be shared on social media platforms, used as a part of dedicated mail blasts and use to bolster the performance of nurturing campaigns, increasing performance in organic searches.
Using a Landing Page as a Data Asset
Every marketer understands the importance of compiling data that can be used to help customize and build marketing campaigns, develop products and services and improve customer service, Every time that a business builds a landing page, they are, in essence, building an additional data asset for future marketing programs. As the business tracks and analyzes the metrics that are produced by the landing page, they are also compiling data that will help them better understand their customers, the market in general, and even their competitors.
Fortunately, there are numerous software solutions that businesses can use to help them build high-performing landing pages quickly. The key to building a good landing page is to keep it simple and to the point, while ensuring that the offer will be relevant to the target audience. Landing pages can be an immeasurable asset when properly used to subsidize other marketing