Business Analysis Essay

969 Words Mar 30th, 2013 4 Pages
Business Analysis Part Two
Keyah A.Baker
University of Phoenix
Management 521
Bernard Ruff
April 10,2012

Business Analysis Part Two In this paper, the author will discuss Ford Motor Company’s business environment.
The author has reviewed Ford’s income statement, balance sheet, and cash flow to determine the financial health of the company. The author will conduct a benchmarking analysis of the company as well. From reviewing Ford Motor Company’s income statement, balance sheet, and cash flow, the author has learned that the company needs to increase their revenue. Their revenue concerns the author because it is a little low, as compared to other companies, GMC and Toyota. It is lower than that of the other two
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The Focus is available in S, SE, SEL, and Titanium trim levels. The S type comes with air-conditioning, full power features, a tilt-and-telescoping steering wheel and a sound system with a cd player and auxiliary audio jack(Edmunds.com).
Toyota has the ultimate eco-car, hybrid vehicle, electric vehicle, plug-in hybrid vehicle, and fuel cell vehicle. GMC has Onstar in its vehicles. “Onstar in GM vehicles was the first available comprehensive automatic crash notification and security system”(gm.com). Toyota has more technological advances than does Ford. Ford could stand to make more energy efficient vehicles to compete in today’s global market. Toyota is very “green,” while
Ford is a little “green.” Ford has three vehicles that get 40 miles to the gallon, including the Ford
Fiesta and the Ford Focus. Ford displays the contribution that globalization can make to global strategy. Ford produces diesel engines in the United Kingdom for installation in its cars across a lot of its
European and world car assembly plants. With production strategically placed in this country, they are displaying a constantly evolving competitive landscape. Benchmarking Analysis Best Practices In 2009, Ford spent around one quarter of its marketing money on digital and social media. This was more than double the amount spent by its competitors, Toyota and GMC. Operational processes and procedures Ford uses the supply chain

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