Business Analysis: Valvoline Oil

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Purpose of this Report In writing this report, we are looking at determine what can Valvoline bring to us, the consumer in services, prices, and customer service, and the guarantee it offers. We are looking at the how this company came to be, why and what it has done to keep afloat in today’s economy, and what it can do to continue to bring back in their existing customers and possible bring in new customers to build a stronger need in the community. Determining how the products that Valvoline has can best fit each individual and the needs of their vehicle, educate their customers on the timely manner of when to return for the next oil change and still provide the best customer service and prices. If the customer is not able to afford …show more content…
John Ellis decided to develop a type of oil or lubricant that an engine could run on at very high temperatures without damaging either part of the engine or the entirety. The oil then became known as “Valvoline Oil”. Upon completion, in 1920, it would be used in the Model-T cars and was suggested that they use only Valvoline Oil. From the late 1930’s through the mid 1940’s, Valvoline develops additional oils that were of higher grade, longer lasting, and with the thinking it was good enough for our personal vehicles, the Army began using Valvoline oil’s in their vehicles. Between the 1950’s and the year 2000, Valvoline and Americans became obsessed with wanting more out of their vehicles, Valvoline began working on a type of oil designed for much higher speeds, called VR1, which was used then for speed car racing. They also developed oils that would be able to sustain the ever changing seasons, so people would not have to change their oil so often. But as time went by, vehicle owners became comfortable with changing their own oil in the comforts of their own homes, Valvoline began putting simple step-by-step instructions on their oil …show more content…
And if your vehicle needs additional quarts of oil other than the five that are used, the price for an additional quart is $7.00. In addition, technicians can also perform the following services at no charge: checking the Transmission, Power steering, and Windshield washer fluids, Air filter, Belts, Tire pressure, and other services.
Their competitor, Jiffy Lube Oil, changes are: Conventional $44.99; Pennzoil High mileage $69.99; Synthetic Blend $71.99; and Pennzoil Platinum Full Synthetic $89.99. Jiffy Lube also offers at no charge the services that Valvoline offers but in addition, they also top off Battery water levels.
Service centers are focused on getting the customer in and out as quickly as possible and provide the most convenient car maintenance possible. With the design of the drive thru lanes, one can be done in within a fifteen minute window, all while sitting in your vehicle. All while prices can be lowered by using the coupons that are offered either online or by using paper coupons. Coupons range from $5.00 to $15.00 off, deals from $20.00 on Groupon, Reward cards are also available, and 10% off with other scheduled maintenance

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