2.3 Industry Structure conditions
• Number of competitors- Few (Moderate potential)
Udemy has a few competitors some of which are Khan Academy, service skills.com, codecademy, Coursera, and Lynda.com etc. However though there a few competitors, these businesses also provide strong unique benefits to users. For example Khan Academy provides free online tutorials for students, and Lynda offers users to view all content at a monthly subscription fee, nonetheless the content and value propositions offered are different to that of Udemy. This creates a level of competition among rivals.
• Buyer propensity to substitute – Low (High Potential)
There are a considerable amount of E-Learning platforms, however the content of the sites vary. For example …show more content…
Udemy’s business is based on the instructors who provide tutorials. They have a certain level of bargaining power as without such people the site cannot function. The availability of alternative sites such as Lynda.com and Khan Academy increases the degree of supplier power. However, the customer base that Udemy has and the amount of students they have reached, suppresses this power to certain …show more content…
There is an increase in the amount of individuals and companies who are moving away from face to face learning and training, to E-Learning, due to many reasons such as flexibility, convenience and cost savings.
E-Learning allows individuals to learn and develop skills at their own pace and convenience which traditional methods are not able to offer. If an individual is unable to attend a lecture or a training he or she will have to source for notes from peers. E-Learning has solved this problem to the extent that people are able to have access to educational and training material via mobile devices too.
Organizations have been able to save time and cost using E-Learning methods to train and educate employees. Udemy continues to disrupt the old and traditional methods of learning.
E-Learning is in the growth phase of its industry life cycle. The market growth of Udemy is increasing at a rapid rate. The following is extracted from an article on PR Newswire (2014). “Other noteworthy Udemy milestones of 2014
• Number of competitors- Few (Moderate potential)
Udemy has a few competitors some of which are Khan Academy, service skills.com, codecademy, Coursera, and Lynda.com etc. However though there a few competitors, these businesses also provide strong unique benefits to users. For example Khan Academy provides free online tutorials for students, and Lynda offers users to view all content at a monthly subscription fee, nonetheless the content and value propositions offered are different to that of Udemy. This creates a level of competition among rivals.
• Buyer propensity to substitute – Low (High Potential)
There are a considerable amount of E-Learning platforms, however the content of the sites vary. For example …show more content…
Udemy’s business is based on the instructors who provide tutorials. They have a certain level of bargaining power as without such people the site cannot function. The availability of alternative sites such as Lynda.com and Khan Academy increases the degree of supplier power. However, the customer base that Udemy has and the amount of students they have reached, suppresses this power to certain …show more content…
There is an increase in the amount of individuals and companies who are moving away from face to face learning and training, to E-Learning, due to many reasons such as flexibility, convenience and cost savings.
E-Learning allows individuals to learn and develop skills at their own pace and convenience which traditional methods are not able to offer. If an individual is unable to attend a lecture or a training he or she will have to source for notes from peers. E-Learning has solved this problem to the extent that people are able to have access to educational and training material via mobile devices too.
Organizations have been able to save time and cost using E-Learning methods to train and educate employees. Udemy continues to disrupt the old and traditional methods of learning.
E-Learning is in the growth phase of its industry life cycle. The market growth of Udemy is increasing at a rapid rate. The following is extracted from an article on PR Newswire (2014). “Other noteworthy Udemy milestones of 2014