The Winemaker's Wife: A Case Study

This report will be discussed the theoretical concept that Olive Hill has talked about her and her husband’s Wine brand in the past class, the Winemaker’s Wife, and what is their current short and long term goals, how will they manipulate their small brand and develop it by using different and proper theoretical concepts. Basically, the lecture has talked about her and her husband’s story about their wine business in the class, as she said, currently their brand is small and will not able to compete with other competitor such as distribution agents as they can offer rebates and promotional assistance that looks more attractive to customer(Hill. 2016). However, using a proper branding strategy with long-term vision will definitely help them to achieve their dream. Beside, they are using a well designed brand logo which looks very attractive to customer. …show more content…
August,2015) so the business will be able to achieve the specific goals, branding your product is a series of intangible processes and it’s much more than your logo, your name, and your business website, etc. It helps you to be attractive from your competitors and generally it is completed with a long period of time and well defined goals. "Every brand makes a promise. But in a marketplace in which consumer confidence is low and budgetary vigilance is high, it’s not just making a promise that separates one brand from another, but having a defining purpose," explains Allen Adamson, chairman of the North America region of brand consulting and design firm Landor Associates(Stec. August,2015). Therefore, making a suitable long term branding plan is crucial for those business units who wants to be successful in a competitive