The company is small enough to be noticeable in Oregon and California, but not enough to be overbearing, like their competitor, Starbucks. Dutch is the new Google in terms of employee and customer appreciation. Google has slides in their office; Dutch promotes happiness and wholehearted living. Their Creed represents how important customers are, and how beneficial a positive lifestyle can provide. Each Dutch stand strives to bring that positive lifestyle to each customer, in each cup of coffee.
A Dutch stand is a family, one that eats together and celebrates together. For each new stand opening, Dutch employees from around the state will come and help celebrate the new store. At Devonn’s stand, they have a monthly dinner to relax and …show more content…
He then moved back to the San Francisco Bay area and took up a job at Dutch Bros. Coffee. He has been a regular at coffee shops in Bloomington and coffee shops in California. He now explores options of opening his own Dutch shop in northern California. When he heard about the original store opening, he told me the Dutch mentality and I said it was too good to be true. I remember thinking; this has to be some kind of cult. No successful company puts customers before profit. I told him he was crazy, but a few weeks later he was a full-fledged Dutch Bros. …show more content…
Every town has a gathering place, whether it be a church, park, bar, or a coffee shop. With the mass franchise of Starbucks, coffeehouses have become the hub of the community. I have lived through the transformation from a Starbucks every mile to independent coffee shops and people’s push for independent stores. Community now means a small self-sustaining ecosystem of life, where everyone feeds off of and succeeds from each other. Independently owned coffee shops are the epitome of this structure. The coffee shop comes from the community, offers a place to gather, and then gives back to the community. Dutch Bros. Oakley sponsor a local Little League team, and Soma joyfully displays their “friends of Soma” on their website, which are local charities and non-profits, and the links to each of their websites. Soma also offers promotionals and donates directly to the chosen charity.
The question is not what makes Bloomington, Indiana different or better than Oakley, California. Both towns have strong community ties to their local coffee shops, and identify that the coffee shops are important to their towns. The question is how do we keep these shops up and running without being squished by corporate companies, like Starbucks? It is our job as community members to shop locally and, if possible, avoid corporate franchises. As Devonn Garrison said, “Starbucks takes the love out of coffee.” We need to put love back in to the
A Dutch stand is a family, one that eats together and celebrates together. For each new stand opening, Dutch employees from around the state will come and help celebrate the new store. At Devonn’s stand, they have a monthly dinner to relax and …show more content…
He then moved back to the San Francisco Bay area and took up a job at Dutch Bros. Coffee. He has been a regular at coffee shops in Bloomington and coffee shops in California. He now explores options of opening his own Dutch shop in northern California. When he heard about the original store opening, he told me the Dutch mentality and I said it was too good to be true. I remember thinking; this has to be some kind of cult. No successful company puts customers before profit. I told him he was crazy, but a few weeks later he was a full-fledged Dutch Bros. …show more content…
Every town has a gathering place, whether it be a church, park, bar, or a coffee shop. With the mass franchise of Starbucks, coffeehouses have become the hub of the community. I have lived through the transformation from a Starbucks every mile to independent coffee shops and people’s push for independent stores. Community now means a small self-sustaining ecosystem of life, where everyone feeds off of and succeeds from each other. Independently owned coffee shops are the epitome of this structure. The coffee shop comes from the community, offers a place to gather, and then gives back to the community. Dutch Bros. Oakley sponsor a local Little League team, and Soma joyfully displays their “friends of Soma” on their website, which are local charities and non-profits, and the links to each of their websites. Soma also offers promotionals and donates directly to the chosen charity.
The question is not what makes Bloomington, Indiana different or better than Oakley, California. Both towns have strong community ties to their local coffee shops, and identify that the coffee shops are important to their towns. The question is how do we keep these shops up and running without being squished by corporate companies, like Starbucks? It is our job as community members to shop locally and, if possible, avoid corporate franchises. As Devonn Garrison said, “Starbucks takes the love out of coffee.” We need to put love back in to the