All firms want to be better than their competitors by adding values to their customers and in turn make profit to move their investment forward while developing their organisation. An excellent choice of a firm’s strategy will add value to the firm by;
Outlining the firm’s ultimate value proposition in terms of those it is serving (Ackoff, 2006); this explains the important of a firm to understand its customers and knowing exactly what the demands of the customers are. Customers make their own choices based on the value and the satisfaction they would gain from that product or service.
Create a strategy with an overriding purpose that can align and mobilize all sectors of the organisation (Ackoff, 2006); Organisations that are aligned with a unified focus and agreement between all sectors stands a better chance to outstand their competitors by demonstrating the organisational overall purpose of commitments to its