Business Research Task
11 May 2016
Grade 12
Southdowns College
Table of Contents
Cover Page 1
Table Of Contents 2
Mr Price Group Limited: Mr Price Sports Brief Background: 3
Micro Environment: 4
Market Environment: 6
Availability of sub. Goods……………………………………………7
Macro Environment……………………………………………………8
Mr Price Sport Questionnaire………………………………………………………….10
A graph showing the shop preference that they
Chose………………………………………………………………………12
Strategies………………………………………………………………..13
Bibliography…………………………………………………………….14
Mr Price Group Limited: Mr Price Sports
Brief Background:
Mr Price Group is a fashion value retailer which sells predominantly for cash. There are different retails in the group, apparel, …show more content…
They keep Mrp Sports and going and they determine the sales percentages of the day. Without them Mrp wouldn’t be anything that they are today. The challenge that Mrp Sports has is that the customers and many other people tend to think that because the prices are so convenient and regarded ‘cheap’, people think that the quality of the items are not good and do not last. That is one of the biggest challenges that they face.
• Power of suppliers: Suppliers are vital to Mrp Sports. Suppliers have certain contracts with Mrp and it is very difficult to always maintain a good relationship with them and that comes out as a great big challenge to Mrp Sports. Although sometimes the relationship that you have with your supplier determines if they deliver the stock in time, or whether they always delay their …show more content…
This is very difficult regarding sporting equipment such as tennis rackets, hockey sticks, golf clubs etc. Even though it is difficult it must still be a priority that Mrp makes sure that there are substitute good for the items that might not be there or might be out of stock already. Also a variety is always needed in Mrp Sport. Many customers want to see different things on the shelves from time to time or else everything thing else just becomes dull and boring. Without the availability of substitute goods then customers go to fellow competitors who are in the same market as Mrp Sport and get what they want from there or similar to it. That is why it is always safe to have substitute goods ready.
• Level of rivalry: The level of rivalry contains the current competitors of Mrp Sports. “ It is important for any business to know what competitors are doing” (STRYDOM, 2014)
This is the greatest challenge that Mrp Sport faces. It is always difficult to outdo the competitors as well keep your customers and for them to keep their customer brand loyalty. Mrp Sport should look for a gap so as in a sector or function in which their competitors such as Sportsmans warehouse is struggling with or is not performing well in as well as a sector where Mrp Sports is doing extremely well in. Certain factors need to be considered: o Size and financial resources of the business o Market