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Business Analysis: Merlin Entertainments

Business Analysis: Merlin Entertainments

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Introduction
Merlin Entertainments is a British company based in Poole, Dorset. The company was founded by Nick Varney in the year 1998. Today Merlin Entertainments have over a dozen of attractions including theme parks, Midway attractions and Legoland. As of 2016, the revenue of the company is £1,457 million with an operating income of £320 million with 27000 employees working for the company. (Merlin Entertainments, public reports, 2016).
The main aim of this report is to identify and solve the issue of Merlin Entertainment. The company went public in 2013, since then it has been on the path for success. The main issues we are about to discuss in this report are sourced from the news in recent times. In order to solve these issues, we incorporate

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