The company now wants to emerge into something different, a concept similar to Keurig, by developing single serving pod- size portions. To draw this process into the mission statement they must first analyze the organizations strengths, weaknesses, opportunities, and threats. This will help formulate the pros and cons of the product and what methods would work best to launch the product. While doing this other threats must be considered, one of the threats found was a competitor is also looking into the pods. Although, other may attempt to follow the same concept the idea to remember is, they will most likely charge higher prices which customers will hesitate to pay.
