Apple Inc. Business Analysis

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Apple Incorporated is a corporation that was started in California in 1977 (Apple Inc., 2015). They sell everything from applications for phones to watches to desktop computers. Apple Inc. “designs, manufactures and markets mobile communication and media devices, personal computers and portable digital music players, and sells a variety of related software, services, accessories, networking solutions and third party digital content and applications” (Apple Inc., 2015). What this means is that if you have ever owned anything technology, Apple Inc. basically has an option they sell in comparison. Firstly, we will begin by telling you about Apple’s Inc. business strategy, its products, and its competitors. Apple is truly one of the most advancing …show more content…
If you aren’t familiar with an Apple product, then it is safe to assume that you live under a rock. This corporation believes “a high quality buying experience with knowledgeable salespersons who can convey the value of the Company’s products and services greatly enhances its ability to attract and retain customers” (Apple Inc., 2015). This statement definitely rings true. When I bought my personal computer from Best Buy, they had specific salespersons from Apple to increase your knowledge about the products they sold to best fit your needs. I think this method truly helped me to purchase an Apple computer. Another part of their business strategy is to expand their market by building retail stores, creating online stores, and establishing a third party distribution network to reach more customers (Apple Inc., 2015). This company also believes in investing in research and development to continue advancing in technology for its consumers (Apple Inc., 2015). This is how Apple stays on top of their game and continues to be a leader in technological …show more content…
Apple’s competitors are technologically advancing at the same rate as Apple. Competition is very aggressive in all areas of its business (Apple Inc., 2015). Other competitors have cut prices and lowered their product margins to gain or maintain a share of the market, even if that means losing money (Apple Inc., 2015). Apple stands steady by the quality of their product and keeps up to the competition but has not lowered their standards nor their prices very much. If you notice, Apple products maintain value longer than their competitors. It’s more than just a brand. It’s quality. Probably one of the hardest hit aspects in their competition is free music. Apple offers iTunes, but you must pay for each song you download. Other operating systems offer free downloadable music to their phone and computers. That is a big con for Apple. They insist that their quality will compensate for that

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