Bus/475 Week 2 Business Model and Strategic Planning Individual Paper

1034 Words Apr 22nd, 2015 5 Pages
Business Model and Strategic Planning

BUS/475

Business Model and Strategic Planning Apple Inc formerly known as Apple Computer Inc which provides corporate Server, MAC OS Systems and Operating System. Apples core product lines are the iPhone, iPod and Macintosh System. Steve Jobs and Steve Wozaniak, The founder of Apple has created the Apple Computer on 1st April 1976 and integrated in the company on 3rd January 1977, in Cupertino California. It has driven the Computer manufacturing market for more than two decades. Mr. Steve Jobs who was expelled in 1985 was return as CEO of the APPLE Inc in 1996 with new Ideas and corporate philosophy. With introduction of successful IPod Player in to 2001 Apple has again
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Mission Statement of Apple: “Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.”
The importance of innovation Apple is widely considered as the #1 innovative company in the world. The company is in hardware, in software, in entertainment, and in logistics, and have mastered parts of all those industries. The company’s innovation strategy involves terrific new products and innovative business models. Apple innovation leaders think in terms of platforms and pipelines and relentlessly push the pace of innovation. Competitors that chase Apple's latest release find themselves behind when just a few months later Apple introduces its latest and greatest offering. Focusing on where they can make a significant contribution Apple hires great innovators who want to make the best things in the world. Innovation lies also in Apple’s innovative business models – new synergistic ways to create, deliver, and capture value. For instance, the iPod and iPhone would not have had nearly as much impact if they hadn't been matched with iTunes and the App Store respectively. Systemic innovation integration is at the heart of Apple’s

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