Essay on Bus 520 Assignment 2
BMW’s Dream Factory & Culture
The History Bayerische Motoren Werke (BMW) is a German automobile company that was founded in 1916. With over 90 years of experience BMW has driven its way to the top of the auto industry and is best known for its performance and luxury vehicles. BMW is the ultimate driving machine. While BMW celebrates its successes, the company remains humble and recognizes that things can go wrong.
In 1959 the company nearly went bankrupt after it badly misjudged the market trends of the era. The company would not be here today if it did not receive a bailout from a wealthy German family and the continued support of their workforce. This served as …show more content…
High Job Satisfaction
BMW’s dedication to its employees and to its products has contributed considerably to overall job satisfaction. “BMW's associates rate the quality of the product they build as a primary motivation for excelling in their careers. For them building the Ultimate Driving Machine provides the ultimate employment experience,” (BMW Careers, 2010). The employees’ satisfaction is no secret either, each year BMW receives over 200,000 job applications annually.
It is clear that employees at BMW are satisfied but why? The job characteristics model as described by Hellriegel & Slocum states that skill variety, task identity, task significance, autonomy, and job feedback are the five key components that contribute significantly to the an employee’s job satisfaction. BMW remains at the forefront of the auto industry because of its willingness to push change. BMW is consistently challenging its associates to deliver new product lines with near flawless quality.
The model also proposes that the