Bus 475 Version 4 (Integrated Business Topics) Complete Course

1068 Words Jul 18th, 2015 5 Pages
BUS 475 Version 4 (Integrated Business Topics) Complete Course

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Week 2 - Strategic Plan, Part I: Conceptualizing a Business

Individual Assignment: Strategic Plan, Part I: Conceptualizing a Business

Write a 1,050- to 1,400-word paper in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. Include the following:

o Define your business, products or services, and customers by developing a mission
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For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

External forces and trends considerations:

Legal and regulatory

Global

Economic

Technological

Innovation

Social

Environmental

Competitive analysis

Internal forces and trends considerations:

Strategy

Structures

Processes and systems

Resources

Goals

Strategic capabilities

Culture

Technologies

Innovations

Intellectual property

Leadership

Write a 1,400- to 1,750-word synopsis in which you analyze at least seven of the forces and trends from the list above. Your analysis must include the following:

o Include economic as well as legal and regulatory forces and trends.

o Critique how well the organization adapts to change.

o Analyze the supply chain operations of the organization.

o Identify issues and/or opportunities:

• Identify the major issues and/or opportunities that the company faces based on your analysis above.

• Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.

• Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.

BUS 475 - Week 4 - Communication Plan Outline

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