Bus 475 Integrated Business Topics /Complete Class Essay

1956 Words Jan 5th, 2015 8 Pages
BUS 475 Integrated Business Topics /Complete Class
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BUS 475 Week 2 Individual Assignment - Strategic Plan, Part I- Conceptualizing a Business
Write a 1,050- to 1,400-word paper in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. Include the following:
Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.o Create a vision for this organization that clearly demonstrates your decision on what you want your business to
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Format your paper according to APA guidelines.
Discussion Questions
What is a SWOTT analysis? What is its purpose in strategic planning? Must you conduct a SWOTT analysis to have an effective strategic plan? Why or why not?
Describe SWOTT analysis? What role does it play in strategic planning? To develop effective strategic plan is it necessary to do SWOTT analysis? Give reasons.
In the development of strategic plan what are main internal contemplations to an organization? Which contemplation holds the most important position and why?
In the development of strategic plan what are main external contemplations to an organization? Which contemplation holds the most important position and why?
Enlist major factors of planning for competitive success? Give an example where company achieved competitive success due to effective planning. Also give an example where company fails to achieve competitive success due to ineffective planning.

BUS 475 Week 3 Individual Assignment - Strategic Plan, Part II- SWOTT Analysis
Conduct an internal and external environmental analysis for your proposed business.
Discuss with your Learning Team the forces and trends below that must be taken into consideration while developing a strategic plan. Given today’s business environment and each Learning Team members’ selected business idea, provide a

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