Bus 365 Week 2 Quiz 1 Chapter 1 and 2 Essay

2146 Words Jul 10th, 2016 9 Pages
BUS 365 WEEK 2 QUIZ 1 CHAPTER 1 AND 2
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BUS 365 WEEK 2 QUIZ 1 CHAPTER 1 AND 2
Multiple Choice
1. The importance of being an agile enterprise has increased significantly because of _________ and _________.
a) competition; slowed population growth
b) social networks; rapid economic recovery
c) slow economic recovery; advances in mobile technology
d) rapid population growth; corporate strategy
2. _________ are valuable to businesses because they can connect, communicate, collaborate, and do commerce on-demand, in real-time, and at a distance.
a) Multimedia networks
b)
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6. According to Pew Research, newspapers have seen ad revenue __________ during the time between 2007 to 2010.
a) rise 10%
b) remain constant
c) fall 43%
d) fall 75%
7. Facebook’s rapid growth and its ranking as number one is an interesting and informative business case because:
a) it shows the power of IT to disrupt the status quo and transform industries.
b) it is a public company with an immensely-profitable business model.
c) it has positioned itself solely as a social network.
d) all of the above
8. In March 2010, __________ pulled in more Internet traffic in North America than Google.
a) eBay
b) Facebook
c) Microsoft
d) Apple
9. Innovation leads to profitable growth if that innovation:
a) generates new profit pools.
b) increases demand for products and services.
c) attracts new competitors.
d) Both a and b
10. How a company generates revenue from its assets is referred to as its __________.
a) asset infrastructure
b) business model
c) corporate culture
d) organizational structure
11. Nokia makes and sells cell phones and generates profit from these sales. This statement defines Nokia’s business __________.
a) model
b) processes
c) supply chain
d) value proposition
12. According to McKay and Marshall, a comprehensive business model is composed includes each of the following elements except:
a) A description of all products and services

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