I think she should move her business back to Maine. I know how “Burt’s Bees” has been successful in their business in their business, so the correct answer of could be already published, and it would be stay there (NC) and expand her into a global company. However, only based on the case information, I would rather back to Maine for several reasons if I were her. Firstly, there is no reason to take that huge risk of changing most their products. It could be a new start from the beginning. Even though Burt’s Bees and the personal care industry have a lot of potential than what they have now, all those judgements are based on their current products. If she has to change most of the products, she also has to start and decide everything from zero.
