Burt’s Bees is another SBU in the Clorox portfolio. Burt’s Bees is a personal cosmetic company offering products such as lip balm, lotions, makeup, facial wipes, and more. The purpose of the Burt’s Bees SBU is to increase company 's sustainability. Before being acquired by Clorox, when the company was founded by Burt Shavits, it was more of a farmers market operation. To this day Clorox tries to stay true to those roots by offering a product that uses organic ingredients, recycled and recyclable packaging, green energy, and have extremely low emissions. Infact for 100% of the carbon emissions Burt’s Bees produces, it purchases offsets and hopes to reach a goal of sending zero trash to the landfill by 2020.
If you were to do a SWOT analysis …show more content…
More and more consumers are starting to turn to organic and healthy alternatives. They also have some great opportunities abroad. Currently, they are selling their products in over 40 countries, and the market in those countries are very interested in Burts Bees as a “high end” cosmetic provider.
Burt’s Bees largest threat would be the threat of new companies entering the market, or existing competitors coming out with new lines of organic cosmetics. The factors that make Burt’s Bees a sought after product is their sustainability and use of natural ingredients. If another company comes out and copies Burt’s Bee’s production practices, they would most definitely encroach on Burt’s Bees market share.
Burt’s Bees BCG Analysis
The Burt’s Bees division of Clorox would be considered a question mark because they are growing rapidly and consuming a lot of cash (especially in foreign markets). Yet, Burt’s Bees has a relatively low market share when you look at the whole picture. This strategic business unit for Clorox has the potential to eventually become a star or maybe eventually a cash cow if they can gain enough market share. We will just have to wait and see.
3.0 Recommendations
Cleaning Supplies …show more content…
A recommendation for them is to invest more in foreign markets by increasing the number distributors in other countries and embracing different kinds of cosmetics that could be of interest in those countries. They should also invest more heavily in a marketing campaign, to get their name out there and build awareness around their products and it’s purposes of sustainability. Also, they should continue to advertise themselves as having simple, natural, and organic products to keep their environmentally responsible
If you were to do a SWOT analysis …show more content…
More and more consumers are starting to turn to organic and healthy alternatives. They also have some great opportunities abroad. Currently, they are selling their products in over 40 countries, and the market in those countries are very interested in Burts Bees as a “high end” cosmetic provider.
Burt’s Bees largest threat would be the threat of new companies entering the market, or existing competitors coming out with new lines of organic cosmetics. The factors that make Burt’s Bees a sought after product is their sustainability and use of natural ingredients. If another company comes out and copies Burt’s Bee’s production practices, they would most definitely encroach on Burt’s Bees market share.
Burt’s Bees BCG Analysis
The Burt’s Bees division of Clorox would be considered a question mark because they are growing rapidly and consuming a lot of cash (especially in foreign markets). Yet, Burt’s Bees has a relatively low market share when you look at the whole picture. This strategic business unit for Clorox has the potential to eventually become a star or maybe eventually a cash cow if they can gain enough market share. We will just have to wait and see.
3.0 Recommendations
Cleaning Supplies …show more content…
A recommendation for them is to invest more in foreign markets by increasing the number distributors in other countries and embracing different kinds of cosmetics that could be of interest in those countries. They should also invest more heavily in a marketing campaign, to get their name out there and build awareness around their products and it’s purposes of sustainability. Also, they should continue to advertise themselves as having simple, natural, and organic products to keep their environmentally responsible