Burt's Bee Company

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I agree with you that the Burt’s Bee Company is in the growth phase in the PLC. With a growth stage strategy the company introduced a new market segment in 2012, Burt’s Bee Company introduced a new category named Burt’s Bee Baby in Target stores, buybuy Baby and BabiesRUS.com. In the new brand include organic and natural life style for babies and moms (Ayablu, Inc. 2012). The new market introduce linens, gear, health and safety for mother and child, bath and grooming, toys and furniture.The water consumption is a need in the human being and the bottle water market focuses on the perception of the consumer toward the water. It is recommended to drink at least 8 glasses of water daily and consumer believes that bottle water is better in taste,

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