There are several similarities between BurnLounge and Herbalife, but there are also a few differentiating details between the two organizations. BurnLounge, unlike Herbalife emphasizes recruitment above the sale of products or merchandise (Ferrell, Thorne, & Ferrell, 2016). The BurnLounge’s internal framework was substantiated through the promotion of premium packages that the distributors had to buy to earn commissions (Ferrell, Thorne, & Ferrell, 2016). Herbalife had low entry fees to become an independent contractor and Herbalife is associated with a strong product offering and sales. BurnLounge seemed also to promote sales but not of products just packages focused on recruitment. This could be a sign related to pyramid schemes because lower level
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Conversely, BurnLounge distributors did not actively market the products or any value related to the products. I have personally been approached by several local community members trying to sell memberships into what I believe to be a pyramid scheme. There is no real product connected to the membership, but a promise that selling memberships to other friends and family will open potential earnings avenues with no additional effort required. These memberships are very expensive and offer no tangible products, only the promise of earning potential. Although the concept seems questionable, it is bundled with a strong sales pitch and secretive group meetings led only by leaders within the organization. Lower level members are not allowed or encouraged to hold meetings as they are not as seasoned or as enticing as more experienced crew members. I relate these personal experiences with the information provided on the BurnLounge organization. Herbalife has long been associated with health care and personal improvement products, not just the push for distributorship
Conversely, BurnLounge distributors did not actively market the products or any value related to the products. I have personally been approached by several local community members trying to sell memberships into what I believe to be a pyramid scheme. There is no real product connected to the membership, but a promise that selling memberships to other friends and family will open potential earnings avenues with no additional effort required. These memberships are very expensive and offer no tangible products, only the promise of earning potential. Although the concept seems questionable, it is bundled with a strong sales pitch and secretive group meetings led only by leaders within the organization. Lower level members are not allowed or encouraged to hold meetings as they are not as seasoned or as enticing as more experienced crew members. I relate these personal experiences with the information provided on the BurnLounge organization. Herbalife has long been associated with health care and personal improvement products, not just the push for distributorship