Analyzing Bono's Speech 'Burkeian Analysis'

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Reading Quiz 2: Burkeian Analysis
1. Bono employs many different strategies during his speech to unify the various religious audiences with each other and with himself, despite starkly contrasting experience fields and dispositions. First, Bono unifies his audiences through creating many different categories that link the different religions together and link himself to the religious and political leaders at the event. For example, in the beginning, Bono (2006) admits “I presume the reason for this gathering is that all of us are here—Muslims, Jews, Christians—are all searching our souls for how to better serve our family, our community, our nation, our God” (p. 2). He links them by establishing a mutual purpose between the attendants of the
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On one hand, Bono uses he uses humor to contrast himself from the religious leaders. On page 1, he testifies “Well, I’m the first to admit that there’s something unnatural, something even unseemly about rock stars mounting the pulpit and preaching at presidents” (Bono, 2006). Through his humor, he originally separates himself from his audience, linking his audience together, despite their varying backgrounds. Yet, he also uses his humor to make fun of himself, such as when he comments that he hopes he will not make any inappropriate comments during his speech (Bono, 2006, p. 1). By making fun of himself, he creates a sense of mortification where he emphasizes his lack of perfection, or difference from the religious leaders. Interestingly, he then moves his audiences through his personal process of atonement by discussing how his faith got renewed (Bono, 2006, p. 2-4). Through his narrative, he redefines the concepts of religion and faith, aligning himself with his audience as a man of faith, instead of as a man of religion. Therefore, initially separating himself from the audience is significant because not only does it manage to bring the religious audiences primarily together in a very early way, but it also lends him credibility, as he creates the category of himself, using his differences to establish why the others should listen to him and to establish that he is a trustworthy figure with common goals and similarities to the

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