Burger King Essay

16270 Words Feb 29th, 2012 66 Pages
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Burger King

Roos van Os & Tim Steinweg
April 2008

SOMO Quick Scan Burger King

SOMO Quick Scan
Burger King

Roos van Os & Tim Steinweg April 2008

2

SOMO Quick Scan Burger King

Contents
1 2 2.1 2.2 2.3 2.4 2.5 2.6 3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 5 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 6 6.1 6.2 6.3 6.4 6.5 7 7.1 7.2 7.3 8 9 Introduction ...................................................................................................................... 4 Company Profile: Burger King Holdings....................................................................... 6 Corporate
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15 Lobby activities ................................................................................................................... 16 Trans fats............................................................................................................................ 17 Animal welfare .................................................................................................................... 17 CSR initiatives in the sector ........................................................................................... 18 Sustainable Agriculture Initiative Platform.......................................................................... 18 EU Platform on Diet, Physical Activity and Health ............................................................. 18 Concerned Children’s Advertisers...................................................................................... 19 Childrens Advertising Review Unit ..................................................................................... 20 The Paper Working Group ................................................................................................. 20 The Sustainable Packaging Coalition................................................................................. 21 Refrigerants, Naturally coalition ......................................................................................... 21 Burger King’s CSR

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