Burger kings conducted research and wants to increase their customers so they decided to open King’s café. It is a correct decision. The success of the King’s café depends upon the quality of the food products provided. Burger king should take into account different aspect like competitors, financial status etc. But there are four major factors which affects the sale …show more content…
In Auckland people comes across the world with different language so it is very important that Burger Kings take into consideration this cultural issue and it is not easy to communicate with different people of different language. No doubts , English is known by most people but not by the all people. English is used by majority people but it is not the know by all. So, Burger King can’t depends upon only English for communication. People who come from different culture feel it very difficult to express themselves which directly affect the King’s café. Therefore Burger king took some step to overcome this cultural issue. Burger king may appoint some translator or the person who knows more languages other than English and vernacular …show more content…
In different cultures, food plays an important role in their lives. But the ratio of food importance varies from one culture to another. But food is the centre of every culture. Burger King should keep into consideration that people from different culture demands for different type of food according to their taste or culture. If Burger King wants to increase their customers then they should provide a variety of food items of different culture. Infact people of their generation have their food taste so Burger king should include food items keeping in mind the generation differences. King’s café should have menu card for both the immigrants as well as for