Analysis Of Burger Grill: The Best Tasting Burger In America

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The Best Tasting Burger in America Waiting in line is definitely worth the wait. The Habit Burger Grill is a fast food chain restaurant focused on serving the best hamburgers, sandwiches, salads, french fries, and milkshakes in the States. The PR Newswire reports, “The Habit whose motto is "Respect the Burger," was founded in 1969 in Santa Barbara” (PR Newswire, 2014) and is headquartered in Irvine, California. The expansion of the chain includes 109 locations. The Habit is a great place for high quality, gourmet burgers that is affordable. The Habit Burger Grill is the best burger chain and represents why the famous burger is one of America’s staple food. It is an exceptional option for people seeking a high quality burger at a reasonable …show more content…
It holds high importance and is the main reason why a restaurant will succeed. Customers are not solely amused on how a juicy burger from The Habit melts in their mouths but rather how well staff members execute efficient service. In the heart of Grand Canyon University lies a restaurant that specializes in burgers. At any given time of day the line wraps around the Student Union building. The Habit is bombarded with customers who eagerly await their turn to order and eat. However, the restaurant manages to prepare the order in a decent amount of time. The chain takes advantage of the advancement of today’s technology and uses a solid black pager that rapidly vibrates and flashes red lights. The purpose of the buzzer is to communicate with the customers to let them know their order is ready. The Habit Burger also embraces a microphone to call out the desserts like malts, milkshakes, ice cream cones, and sundaes. Because of their high use of technology and friendly staff members, The Habit strives to develop consistency in their customer service. Efficient customer service is what makes customers return and spend their hard earned money on the food. All employees demonstrate friendliness, responsiveness and accuracy. As long as The Habit focuses on efficient customer service and capitalizes on their goal, the company will be consistently

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