Bungie is unique among its peers because they run their very own social media platform. Bungie’s social media platform is found on their website, Bungie.net, under the community section. Like the social media platforms they use, Bungie’s platform follows the seven building blocks of social media. The first building block is presence. According to Understanding the Functional Building Blocks of Social Media by Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, and Bruno S. Silvestre, presence is “the extent to which users can know if other users are accessible”. Presence is important in social media because one of the primary goals of social media is to communicate with other people. Communication between people cannot happen unless people
