Target market and Market Position
The products manufactured by Bulthaup are mainly targeted for families who are interested in renovating or redecorating their kitchens. The option of b1 are targeted for young couples. Bulthaup mainly consider kitchens as one of the most important function of the house.
“We fill the space with more than just a kitchen. If changes are needed in the interior, we suggest them in a subtle way” – Bart Dirink of Bulthaup distributor b.metropool (accessed on internet)
Companies of Bulthaup can be found in over 50 countries in five continents. It has a revenue of approximately 120 million euros and 80% of the benefit of the profits is by exporting goods to other countries. Bulthaup gained fifth place of luxury brands …show more content…
The company promote the brand by displaying showroom, although this brand is not as famous as others such as Ikea but they have good reputation for their unique kitchen design and interior accessories. They also promote their brand by contacting customers with emails or through the phone. Bulthaup, due to the fact they are one popular kitchen manufacturer company they have not advertise their brand through any social media such as TV ad, billboards and website. Bulthaup mainly advertise their own brand by having people to visit their website or customers that had bought products from this brand to recommend to others.
Place
Bulthaup brand have many companies running around all over the world. Bulthaup was one of the top 5 kitchen manufacture in Germany during the time 1950s, Bulthaup currently is collaborating with 500 Retail Company throughout worldwide. The companies that this brand is collaborating with all have their own individual operating showrooms businesses, example of these companies are located in the United Kingdom, United State of America, Italy, Spain, Hong Kong, Netherlands and Switzerland .
The products manufactured by Bulthaup are mainly targeted for families who are interested in renovating or redecorating their kitchens. The option of b1 are targeted for young couples. Bulthaup mainly consider kitchens as one of the most important function of the house.
“We fill the space with more than just a kitchen. If changes are needed in the interior, we suggest them in a subtle way” – Bart Dirink of Bulthaup distributor b.metropool (accessed on internet)
Companies of Bulthaup can be found in over 50 countries in five continents. It has a revenue of approximately 120 million euros and 80% of the benefit of the profits is by exporting goods to other countries. Bulthaup gained fifth place of luxury brands …show more content…
The company promote the brand by displaying showroom, although this brand is not as famous as others such as Ikea but they have good reputation for their unique kitchen design and interior accessories. They also promote their brand by contacting customers with emails or through the phone. Bulthaup, due to the fact they are one popular kitchen manufacturer company they have not advertise their brand through any social media such as TV ad, billboards and website. Bulthaup mainly advertise their own brand by having people to visit their website or customers that had bought products from this brand to recommend to others.
Place
Bulthaup brand have many companies running around all over the world. Bulthaup was one of the top 5 kitchen manufacture in Germany during the time 1950s, Bulthaup currently is collaborating with 500 Retail Company throughout worldwide. The companies that this brand is collaborating with all have their own individual operating showrooms businesses, example of these companies are located in the United Kingdom, United State of America, Italy, Spain, Hong Kong, Netherlands and Switzerland .