With the globalization and IT boom, there is a lot going with the companies. To hold the market leadership, the companies at the top, are trying to launch new products every now and then, thereby trying to set the POD’s (point of differentiations). Whereas, other companies are trying hard to coupe up with the POP’s (points of parities) set by the market leaders. But in the whole process of creating POD’s and chasing POP’s, the common employees are getting effected at large. The normal working hours of a common employee is longer. Those longer office hours are affecting the life style of all the people around. The schedule of people is more busier and to be efficient, there is a need to better time-management. With my Innovation, I am trying
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Capture conversation:
The conversation with the subjects were recorded in the form of empathic customer observation. (Please refer figure 1.1)
5. Debrief with team:
Since, I was working by myself in this, so I have decided to debrief this in the class and get my cohorts inputs.
Mode 4: Frame Insights: User Journey Map (4.17)
For this mode, I have used the “User Journey Map, 4.17” to proceed with my finding from the previous modes. The Frame Insight method works on the flow map by recording the entire steps of user’s experiences in a chrono-graphical manner. Kumar (2012) states “The User Journey Map is a flow map that tracks user’s steps through an entire experience. This method breaks down user’s journey into component parts to gain insights into problems that may be present or opportunities for innovation” (p. 183).
The following are the steps for the User Journey Map:
1. Generate a list of all activities.
This first step requires the researcher to creates a list of all activities that are in context with the project. And with my innovation project, the list of all routine activities needs to be made.
2. Cluster activities.
In this step, the content, in the form of activities, from the previous step are taken and separated in different groups depending upon the nature of …show more content…
These modes gave me a different perspective to follow through. The know people method gave me an approach to understand the consumer segment and introduced me to a diverse section of people and life and yet how they can have the same goal. All the five-people interviewed, be it a working mom, a student or an IT professional, they all had the same goal to manage time in an efficient
Capture conversation:
The conversation with the subjects were recorded in the form of empathic customer observation. (Please refer figure 1.1)
5. Debrief with team:
Since, I was working by myself in this, so I have decided to debrief this in the class and get my cohorts inputs.
Mode 4: Frame Insights: User Journey Map (4.17)
For this mode, I have used the “User Journey Map, 4.17” to proceed with my finding from the previous modes. The Frame Insight method works on the flow map by recording the entire steps of user’s experiences in a chrono-graphical manner. Kumar (2012) states “The User Journey Map is a flow map that tracks user’s steps through an entire experience. This method breaks down user’s journey into component parts to gain insights into problems that may be present or opportunities for innovation” (p. 183).
The following are the steps for the User Journey Map:
1. Generate a list of all activities.
This first step requires the researcher to creates a list of all activities that are in context with the project. And with my innovation project, the list of all routine activities needs to be made.
2. Cluster activities.
In this step, the content, in the form of activities, from the previous step are taken and separated in different groups depending upon the nature of …show more content…
These modes gave me a different perspective to follow through. The know people method gave me an approach to understand the consumer segment and introduced me to a diverse section of people and life and yet how they can have the same goal. All the five-people interviewed, be it a working mom, a student or an IT professional, they all had the same goal to manage time in an efficient