Build-a-Bear Case Study Essay

2313 Words Oct 28th, 2012 10 Pages
Company Background Build-A-Bears mission statement states, “At Build-A-Bear Workshop®, our mission is to bring the Teddy Bear to life. An American icon, the Teddy Bear brings to mind warm thoughts about our childhood, about friendship, about trust and comfort, and also about love. Build-A-Bear Workshop embodies those thoughts in how we run our business everyday.” (Buildabear.com 2012). Build-A-Bear Workshop, Inc. is the leading and only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. Founded in 1997, the company currently operates more than 400 Build-A-Bear Workshop® stores worldwide, including company-owned stores in the United States, Puerto Rico, Canada, the United Kingdom, and …show more content…
Shares authorized: | 196 | | 204 | 50,000,000. Issued and outstanding: 19,478,750 and | | | | 20,676,357 shares, respectively | | | | Additional paid-in capital | 76,582 | | 80,122 | Accumulated other comprehensive (loss) income | (9,959) | | (6,336) | Retained earnings | 90,894 | | 90,790 | Total stockholders’ equity | 157,713 | | 164,780 | Total Liabilities and Stockholders’ Equity | $275,794 | | $284,273 | Source: Build-A-Bear Workshop Inc. From 10-K report | | | |

Some important information that can be pulled from the income statement and the balance sheet is in the chart below:

Looking at these ratio’s we can see that they need to keep lowing their Cost of Goods Sold, and also increase and gain larger increase for all of their net margin’s.
SWOT

Build-A-Bear Workshop has a few strengths in this industry. This includes the market share it controls. Also all of the locations it has in the United States.

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