Budweiser Rhetorical Analysis

In American culture, football, primarily the NFL, is a very large part of our culture. When the Super bowl comes around, something viewers can look forward to are the commercials that are put out during the Super Bowl. One very famous commercial that usually debuts on Super Bowl Sunday are the the Budweiser puppy commercials. There have been several different commercials with this famous puppy along with its owners and the owner’s horses. This ad does a great job of using different methods of rhetoric, primarily Pathos. The new 2015 Budweiser Super Bowl commercial is about how the main star, the puppy, goes on to get lost in a big city. Throughout the commercial we can see the owner as well as the horses concern about the dog missing. In the end, the dog gets into a confrontation with a wolf and the horses come to the rescue. Ending with the last scene of the dog, owner, and horse all hanging out in the ranch, as the owner drinks a nice cold Budweiser. Throughout the commercial, one of the most prominent parts in this ad is the song that is being used. The main goal and use for the music in this ad is to evoke different emotions out of the viewers otherwise known as pathos. As the viewers watch the ad, there are two different parts in the ad where the music changes. From the start of the commercial, the music that is being played is sad and gloomy. This is because in the beginning as well as the majority of the commercial, …show more content…
There isn’t any use of Logos in this Budweiser commercial. However, Ethos is present. Budweiser as a beer company, has held up a history with Americans because it is a beer that “hard working men” drink. Also Budweiser is a well known beer company. Evidence for this is that they were able to afford to make and advertise this commercial on Super Bowl Sunday which is a very well known American