The first image you see is of the man and his horse, a Clydesdale. This is a common horse, well known for being the symbol of Budweiser. The relationship between the man and his horse is also essential to the use of pathos in this commercial -- a relationship many can relate to with their own pet, maybe even their own horse. When the puppy finally gets up and runs out of the stable, you hear the horse neigh. From there, the puppy looks back at him. This is when Budweiser shows you another important relationship,the one between the dog and the horse. The look that the horse gives towards the puppy reminds me of how my parents look at me when they are warning me to be careful. This is another way that Budweiser uses pathos. Almost all of us can
