for this product are 0 grams of Fat, 40 mg of Sodium, 36 grams of Carbohydrate, 2g of Sugar, and 1 gram of Protein per can (Fleming, 2016).
Price
Budweiser
Prohibition
Brew- 12 pack of cans
Budweiser- 8 pack of cans
Budweiser-
12 pack of bottles Bud Light- 8 pack of cans
Bud Light- 12 pack of bottles Price($) 20.33 19.79 26.19 19.79 26.19
Amount (ml) 355 per can 355 per can 341 per bottle 355 per can 341 per bottle
Price per ml
($/ml)*
0.0048 0.0070 0.0064 0.0070 0.0064
(Source: NLC, 2012)
Molson Excel-12 pack of cans O’Douls-6 pack of bottles
Price($) 16.07 11.96
Amount (ml) 355 per can 341 per bottle
Price per ml ($/ml)* 0.0038 0.0058
(Source: NLC, 2012)
*Price per ml= (Price/total amount of containers per pack)/ ml per container
As seen …show more content…
Also, Budweiser’s Prohibition Brew is cheaper per millilitre than all of Budweiser’s other offerings listed above such as the similar offering of a 12 pack of Budweiser bottles. The only offering that is cheaper is Molson’s Excel 12-pack which sells for $0.001 less per ml, or $4.26 less per 12pk of cans. …show more content…
Because this beer actually contains zero alcohol, it can be sold in these other distribution channels, and technically, can even be sold to minors (The Chronicle Herald, 2016). Budweiser Prohibition Brew will be available at restaurants and retailers, which including grocery stores, convenience stores, select liquor stores, and even fast food outlets, such as, Pizza Nova, which is a kind of new location to reach the market (Lagerquist, 2016; Anheuser-Busch, n.d.).
Promotion
Budweiser’s motto for alcohol is “Enjoy responsibly,” but the Prohibition Brew’s motto is “Enjoy freely.” (Budweiser Canada, 2016). As it is a new product, advertising is not as widespread as their other brews, but in the advertisements used currently, they are using a very similar type of commercial style as their other brews. With this method of advertisements, they are trying to promote it on an equal basis with the current Budweiser’s beer instead of its lowalcohol or alcohol-free competitors. The current commercial advertisement emphasizes all of the similarities that this new brew has with the existing Budweiser beer (Budweiser Canada, 2016).
This demonstrates that Budweiser is using slice of life as its main execution style for
Price
Budweiser
Prohibition
Brew- 12 pack of cans
Budweiser- 8 pack of cans
Budweiser-
12 pack of bottles Bud Light- 8 pack of cans
Bud Light- 12 pack of bottles Price($) 20.33 19.79 26.19 19.79 26.19
Amount (ml) 355 per can 355 per can 341 per bottle 355 per can 341 per bottle
Price per ml
($/ml)*
0.0048 0.0070 0.0064 0.0070 0.0064
(Source: NLC, 2012)
Molson Excel-12 pack of cans O’Douls-6 pack of bottles
Price($) 16.07 11.96
Amount (ml) 355 per can 341 per bottle
Price per ml ($/ml)* 0.0038 0.0058
(Source: NLC, 2012)
*Price per ml= (Price/total amount of containers per pack)/ ml per container
As seen …show more content…
Also, Budweiser’s Prohibition Brew is cheaper per millilitre than all of Budweiser’s other offerings listed above such as the similar offering of a 12 pack of Budweiser bottles. The only offering that is cheaper is Molson’s Excel 12-pack which sells for $0.001 less per ml, or $4.26 less per 12pk of cans. …show more content…
Because this beer actually contains zero alcohol, it can be sold in these other distribution channels, and technically, can even be sold to minors (The Chronicle Herald, 2016). Budweiser Prohibition Brew will be available at restaurants and retailers, which including grocery stores, convenience stores, select liquor stores, and even fast food outlets, such as, Pizza Nova, which is a kind of new location to reach the market (Lagerquist, 2016; Anheuser-Busch, n.d.).
Promotion
Budweiser’s motto for alcohol is “Enjoy responsibly,” but the Prohibition Brew’s motto is “Enjoy freely.” (Budweiser Canada, 2016). As it is a new product, advertising is not as widespread as their other brews, but in the advertisements used currently, they are using a very similar type of commercial style as their other brews. With this method of advertisements, they are trying to promote it on an equal basis with the current Budweiser’s beer instead of its lowalcohol or alcohol-free competitors. The current commercial advertisement emphasizes all of the similarities that this new brew has with the existing Budweiser beer (Budweiser Canada, 2016).
This demonstrates that Budweiser is using slice of life as its main execution style for