Module 3: Milestone 1
Introduction
Anheuser Busch started in 1879 by Eberhard Anheuser and son-in-law Adolphus Busch (Anheuser-Busch Companies, LLC 2016). Both had been in the brewing industry for years, coining innovations such as in-bottle pasteurization and refrigerated railcars, and saw the opportunity to build something great together. Within 25 years of starting the company, they were the nation’s largest brewery, breaking the 1 million barrels sold mark. Since then, Anheuser Busch (AB) has grown substantially into a multi-billion dollar corporation that serving their 42 brands to customers all over the world.
Discussion
One of AB’s most famous brands is Budweiser. Budweiser is brewed at 12 breweries across the continental United States, …show more content…
The product proposed in this paper for AB to include in their portfolio is not a stand-alone product, but a feature to their current packaging methods. The product is a bottle that can withstand the freezing process. This product would be able to serve the needs of those that desire to have AB’s beverages cold, but are in a rush and wish to place the beverages in the freezer for quick-cooling. This particular product was chosen due to the fact that it can add value to all beverages offered by AB, can be designed and implemented by their subsidiary, Anheuser Busch Packaging Company (ABPC), and is not currently offered by major breweries.
The manufacturing requirements for the product development and launch are split between the brewery and the packaging company. The packaging company will be responsible for product design and manufacture, while the brewery will be responsible for product launch and implementation/delivery. With the current infrastructure of AB and ABPC, they have a large base of resources, including suppliers, equipment, personnel, and capital to develop and implement this product and, with the bottle being in-line with their beverage offerings, this product is feasible for multiple …show more content…
With the new product, they have the potential to gain more of the market than they currently have, and charge more for the same beverages. With more of the market, they will gain revenue, and charging a higher price will give them higher profits.
Conclusion
Developing and implementing a freezer bottle makes sense for the current infrastructure and product offerings of Anheuser Busch. The development and implementation process must be carefully defined and executed to reduce risks and constraints. With the product successfully implemented, AB has the potential to increase their market share and overall
Introduction
Anheuser Busch started in 1879 by Eberhard Anheuser and son-in-law Adolphus Busch (Anheuser-Busch Companies, LLC 2016). Both had been in the brewing industry for years, coining innovations such as in-bottle pasteurization and refrigerated railcars, and saw the opportunity to build something great together. Within 25 years of starting the company, they were the nation’s largest brewery, breaking the 1 million barrels sold mark. Since then, Anheuser Busch (AB) has grown substantially into a multi-billion dollar corporation that serving their 42 brands to customers all over the world.
Discussion
One of AB’s most famous brands is Budweiser. Budweiser is brewed at 12 breweries across the continental United States, …show more content…
The product proposed in this paper for AB to include in their portfolio is not a stand-alone product, but a feature to their current packaging methods. The product is a bottle that can withstand the freezing process. This product would be able to serve the needs of those that desire to have AB’s beverages cold, but are in a rush and wish to place the beverages in the freezer for quick-cooling. This particular product was chosen due to the fact that it can add value to all beverages offered by AB, can be designed and implemented by their subsidiary, Anheuser Busch Packaging Company (ABPC), and is not currently offered by major breweries.
The manufacturing requirements for the product development and launch are split between the brewery and the packaging company. The packaging company will be responsible for product design and manufacture, while the brewery will be responsible for product launch and implementation/delivery. With the current infrastructure of AB and ABPC, they have a large base of resources, including suppliers, equipment, personnel, and capital to develop and implement this product and, with the bottle being in-line with their beverage offerings, this product is feasible for multiple …show more content…
With the new product, they have the potential to gain more of the market than they currently have, and charge more for the same beverages. With more of the market, they will gain revenue, and charging a higher price will give them higher profits.
Conclusion
Developing and implementing a freezer bottle makes sense for the current infrastructure and product offerings of Anheuser Busch. The development and implementation process must be carefully defined and executed to reduce risks and constraints. With the product successfully implemented, AB has the potential to increase their market share and overall