This Budweiser television advertisement relies heavily on the appeals of Kairos. This advertisement was first aired right before Super Bowl LI, an event that involves a large amount of alcohol to be consumed. Therefore, the Super Bowl is a perfect time for Budweiser to air this commercial. The advertisement also shows the viewers that one founder of Budweiser beer was an immigrant from Germany. It suggests that Budweiser beer may not have been possible without immigrants. With all of the talk about immigration policies during the 2017 presidential election, this was another reason that this advertisement was aired at a perfect time. The targeted audience for this advertisement was people who were watching Super Bowl LI, but specifically those
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His hood is up and darkness is all around him. This dark color scheme continues throughout the entire video; there are almost no bright or vibrant colors. From the beginning, the viewer can tell that they are about to watch a depressing or somber video. Most people who watch this music video or listen to this song are probably those who have struggled with suicidal thoughts or have attempted and survived suicide. The audience could also include family members and friends of the men and women who have had suicidal thoughts or attempted suicide. The last group of people that this video targets is the general public.
The purpose towards the general public would be to educate them and make them more aware of how it feels to be suicidal. As for the people that have had or continue to have suicidal thoughts, the purpose of this video is to let them know that they aren’t alone and there are people available and willing to help them.
For the duration of the video, the message, music, and lyrics appeal to the pathos of its viewers. Suicide is an extremely emotional topic; a topic that not many people are going to feel good or comfortable talking about. It is fair to assume that most viewers will feel emotional after watching Logic’s music video and hearing the message it
His hood is up and darkness is all around him. This dark color scheme continues throughout the entire video; there are almost no bright or vibrant colors. From the beginning, the viewer can tell that they are about to watch a depressing or somber video. Most people who watch this music video or listen to this song are probably those who have struggled with suicidal thoughts or have attempted and survived suicide. The audience could also include family members and friends of the men and women who have had suicidal thoughts or attempted suicide. The last group of people that this video targets is the general public.
The purpose towards the general public would be to educate them and make them more aware of how it feels to be suicidal. As for the people that have had or continue to have suicidal thoughts, the purpose of this video is to let them know that they aren’t alone and there are people available and willing to help them.
For the duration of the video, the message, music, and lyrics appeal to the pathos of its viewers. Suicide is an extremely emotional topic; a topic that not many people are going to feel good or comfortable talking about. It is fair to assume that most viewers will feel emotional after watching Logic’s music video and hearing the message it