Primark is one of the largest online stores based in The United Kingdom. The online store deals with a variety of clothes, shoes, bags and cosmetics. This project is focused on little things that matter. Every company has an identity or a representation; it requires a visible manifestation that acts as an anchor to the company’s brand. A properly designed logo is one of the most essential parts of any organization that reflects the overall marketing strategy. The aim of this project is to project create an organic logo that will help the company regain total focus on its customers and visitors to the site.
High & Mighty (H&M) Logo Primark online store is one of the most successful organisations because the customers our priority …show more content…
It is a roadmap for the objectives, strategies and assumptions of the logo project and it will be based on a definitive level of activity such as expected revenue from sales or capacity depending on limiting factors. Budgeting involves a number of activities that are performed to ensure all the resources are availed. In this project, the budgeting process will include preparation of estimates for future sales, cash collections and disbursement and day to day activities to be done in the implementation of the project. The above mentioned estimates will then be summarized to reflect an income statement and a balance sheet. The projected income statement and balance sheet also known as master budgets are used to control the activities of the …show more content…
The first step in the budgeting sequence is the identification of business objectives and writing them down together with an elaborate explanation on how the project will meet the objectives and improve the company image. Forecast of the economic and industrial conditions such as competition, statutory regulations and economic growth rate is the second step in the sequence. This step is essential since it helps identify and determine the viability of the proposed project. The third and very important step is the preparation and development of detailed sales budgets that will help in forecasting the profitability and sustainability of the project. Preparation of the production budgets is done after the preparation of the sales budget and it includes materials, labour and overhead costs. This will help identify the production expenses likely to be incurred in the five year period. (Kelly & Ahlgren,