Budget
The estimated budget for the Acme de México project is USD $52,534,464 / MXN $ 86,122,072. The budget includes all costs associated with construction, labor, inventory and overhead for the duration of the project and the first year of operations, with the exception of inventory cost assumptions, which are for the initial stocking of inventory. Within this budget lies a contingency fund of USD $5,614, 851 / MXN $9,204,674. The contingency accounts for a 20% reserve on construction costs and 10% reserve on the sum of remaining costs (Ten Six Consulting, LLC, 2013).
Scope
The scope of the Acme de México project is to:
• Through a joint venture with local interest, construct and open an Acme retail store on the Acme commercial property …show more content…
Mark Johnson Project Sponsor The Acme management individual responsible for obtaining spending authority and resources for the project. The active champion provides direction for the goals and objectives of the team. This person stays abreast of project activities and serves as the project signatory authority.
Commercial - General
Electrical
Plumbing
Landscaping
Contractors Contracted local companies tasked with various responsibilities to obtain licensing and permits, construct and equip the 100,000 square feet of indoor space, 10,000 square feet of outdoor space, and two-story parking garage of AMC .
Ricardo Chavez Hiring Manager Local national responsible to advertise, recruit, hire and train qualified AMC personnel.
Gabriela Gutierrez Marketing Manager Local national responsible to establish and execute the marketing campaign to build Amce brand image in the region, while working in concert with the Hiring Manager to advertise for employee recruitment.
Maria Diaz Juan Gomez
Ricardo Chavez Daniel Ramos
Rosa Torres Pedro …show more content…
The marketing plan will encompass the following tasks:
• Conduct market research on the Mexican market.
• Work in concert with the Hiring Manager to make adaptations to the marketing and recruitment plans, based upon customs and traditions of the Mexican culture, following results of market research (Real Embajada de Noruega, n.d.).
• Introduce Acme products and services to the target employee recruitment population and consumer, through a robust print advertisement, online advertisement and radio broadcast campaign (Lorette, n.d.).
• Develop and maintain public relations to build and retain trust.
• Establish and conduct marketing campaigns for normal business operations, in order to retain existing customers and employees, and grow new customer and employee base.
ADVERTISEMENT. Advertisements will aim to set AMC aside from the competition, by highlighting high quality products at lower prices and superior services than the competitor. In Mexico, there are more than 420 newspapers, 1600 magazines, and 100 billboard companies, providing multiple venues for print advertisement, used in combination with online advertisement and radio broadcasts (Startup Overseas,
The estimated budget for the Acme de México project is USD $52,534,464 / MXN $ 86,122,072. The budget includes all costs associated with construction, labor, inventory and overhead for the duration of the project and the first year of operations, with the exception of inventory cost assumptions, which are for the initial stocking of inventory. Within this budget lies a contingency fund of USD $5,614, 851 / MXN $9,204,674. The contingency accounts for a 20% reserve on construction costs and 10% reserve on the sum of remaining costs (Ten Six Consulting, LLC, 2013).
Scope
The scope of the Acme de México project is to:
• Through a joint venture with local interest, construct and open an Acme retail store on the Acme commercial property …show more content…
Mark Johnson Project Sponsor The Acme management individual responsible for obtaining spending authority and resources for the project. The active champion provides direction for the goals and objectives of the team. This person stays abreast of project activities and serves as the project signatory authority.
Commercial - General
Electrical
Plumbing
Landscaping
Contractors Contracted local companies tasked with various responsibilities to obtain licensing and permits, construct and equip the 100,000 square feet of indoor space, 10,000 square feet of outdoor space, and two-story parking garage of AMC .
Ricardo Chavez Hiring Manager Local national responsible to advertise, recruit, hire and train qualified AMC personnel.
Gabriela Gutierrez Marketing Manager Local national responsible to establish and execute the marketing campaign to build Amce brand image in the region, while working in concert with the Hiring Manager to advertise for employee recruitment.
Maria Diaz Juan Gomez
Ricardo Chavez Daniel Ramos
Rosa Torres Pedro …show more content…
The marketing plan will encompass the following tasks:
• Conduct market research on the Mexican market.
• Work in concert with the Hiring Manager to make adaptations to the marketing and recruitment plans, based upon customs and traditions of the Mexican culture, following results of market research (Real Embajada de Noruega, n.d.).
• Introduce Acme products and services to the target employee recruitment population and consumer, through a robust print advertisement, online advertisement and radio broadcast campaign (Lorette, n.d.).
• Develop and maintain public relations to build and retain trust.
• Establish and conduct marketing campaigns for normal business operations, in order to retain existing customers and employees, and grow new customer and employee base.
ADVERTISEMENT. Advertisements will aim to set AMC aside from the competition, by highlighting high quality products at lower prices and superior services than the competitor. In Mexico, there are more than 420 newspapers, 1600 magazines, and 100 billboard companies, providing multiple venues for print advertisement, used in combination with online advertisement and radio broadcasts (Startup Overseas,